Editorial Board   Guest Author

Ms. Bonanno

Lisa Bonanno

Vice President, Marketing, Knowland

Lisa P. Bonanno is a well-seasoned marketing executive. She is at her best in a B2B SaaS entrepreneurial environment where she is charting the course for an organization with other like-minded leaders. She has built teams, brands, and revenue generation programs from the ground up in a variety of industries, garnering the attention from analysts, press and national business publications.

Ms. Bonanno is currently the VP, Marketing at Knowland, a high-growth SaaS solution company for the hospitality industry, where she is leading their brand evolution and building the demand generation discipline from the ground up. Prior to this role, Lisa started LBP Marketing Consulting after a growing demand for her 20 years of experience in marketing and has helped tech start-ups and other high-growth firms meet their potential.

Prior to consulting, Ms. Bonanno was the VP, Global Brand Marketing at Tahzoo, a digital agency start-up, where she repositioned their brand and drove millions of dollars in opportunity value for the business. Prior to Tahzoo, she was the Senior Director, Global Corporate Marketing at Genesys, which acquired Angel, a MicroStrategy funded company. She led the product marketing integration while simultaneously driving revenue growth for the SaaS business unit.

Ms. Bonanno holds a Bachelor of Science Business Administration (BSBA) degree in marketing from American University and a MBA from Marymount University.  When not working she is helping to advance women in the workplace by supporting nonprofits she believes in, running around town with her two young children, or eating and drinking good food and wine with her husband and friends. Follow her on Twitter and connect with her on LinkedIn.


Please visit http://www.knowland.com for more information.

Ms. Bonanno can be contacted at +1 571-429-5772 or lbonanno@knowland.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.