Editorial Board Guest Author
Vice President, Marketing, Knowland
Lisa P. Bonanno is a well-seasoned marketing executive. She is at her best in a B2B SaaS entrepreneurial environment where she is charting the course for an organization with other like-minded leaders. She has built teams, brands, and revenue generation programs from the ground up in a variety of industries, garnering the attention from analysts, press and national business publications.
Ms. Bonanno is currently the VP, Marketing at Knowland, a high-growth SaaS solution company for the hospitality industry, where she is leading their brand evolution and building the demand generation discipline from the ground up. Prior to this role, Lisa started LBP Marketing Consulting after a growing demand for her 20 years of experience in marketing and has helped tech start-ups and other high-growth firms meet their potential.
Prior to consulting, Ms. Bonanno was the VP, Global Brand Marketing at Tahzoo, a digital agency start-up, where she repositioned their brand and drove millions of dollars in opportunity value for the business. Prior to Tahzoo, she was the Senior Director, Global Corporate Marketing at Genesys, which acquired Angel, a MicroStrategy funded company. She led the product marketing integration while simultaneously driving revenue growth for the SaaS business unit.
Ms. Bonanno holds a Bachelor of Science Business Administration (BSBA) degree in marketing from American University and a MBA from Marymount University. When not working she is helping to advance women in the workplace by supporting nonprofits she believes in, running around town with her two young children, or eating and drinking good food and wine with her husband and friends. Follow her on Twitter and connect with her on LinkedIn.
Please visit http://www.knowland.com for more information.
Ms. Bonanno can be contacted at +1 571-429-5772 or firstname.lastname@example.org