Editorial Board   Guest Author

Ms. Palmer

Mary Alice Palmer

Principal & Director of Hospitality Interiors, HKS

As Principal and Director of Hospitality Interiors and one of the 5 leaders of HKS' global hospitality practice, Mary Alice Palmer provides a distinctly unique vision. With a rich and widely varied career in film, fashion and interior design, her path has been an unconventional mix of creative perspectives resulting in her unique point of view. HKS recruited Ms. Palmer to start the Hospitality Interiors Studio, where in the role of Creative Director, she cultivated that point of view to advance the design process through research, and storytelling to craft a narrative that works as the spine and framework for the evolution of project design.

An education at Parsons School of Design prepared Ms. Palmer for an initiation into interiors in the rarefied world of John Saladino in New York where she worked as a luxury residential designer, but wanderlust led her to California and several years spent working on design in films, TV and videos, ultimately winding up the adventure working with director James Cameron. The art of designing to propel a story became ingrained through the experience of set design.

She has designed some of the most luxurious and intricate interior spaces for brands including Auberge Resorts, Grand Hyatt, Marriott, Ritz-Carlton, Rosewood, St. Regis, W, Le Meridian, LVMH Cheval Blanc, Four Seasons, Mandarin Oriental, etc.

Today, Ms. Palmer works with an exceptional team of creative thinkers, architects and interior designers to realize award winning environments geared to produce magical, inspiring, life enhancing experiences for guests. Through Wellness and sustainability concepts, their approach has health and well-being deeply integrated in the process, instilling better balance in a framework for travel and life. A history of successful design leadership has propelled Ms. Palmer into a globally recognized thought leader. 

Please visit http://www.hksinc.com for more information.

Ms. Palmer can be contacted at +1 214-969-3012 or mapalmer@hksinc.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.