Editorial Board   Guest Author

Ms. Palmer

Mary Alice Palmer

Principal & Director of Hospitality Interiors, HKS

As Principal and Director of Hospitality Interiors and one of the 5 leaders of HKS' global hospitality practice, Mary Alice Palmer provides a distinctly unique vision. With a rich and widely varied career in film, fashion and interior design, her path has been an unconventional mix of creative perspectives resulting in her unique point of view. HKS recruited Ms. Palmer to start the Hospitality Interiors Studio, where in the role of Creative Director, she cultivated that point of view to advance the design process through research, and storytelling to craft a narrative that works as the spine and framework for the evolution of project design.

An education at Parsons School of Design prepared Ms. Palmer for an initiation into interiors in the rarefied world of John Saladino in New York where she worked as a luxury residential designer, but wanderlust led her to California and several years spent working on design in films, TV and videos, ultimately winding up the adventure working with director James Cameron. The art of designing to propel a story became ingrained through the experience of set design.

She has designed some of the most luxurious and intricate interior spaces for brands including Auberge Resorts, Grand Hyatt, Marriott, Ritz-Carlton, Rosewood, St. Regis, W, Le Meridian, LVMH Cheval Blanc, Four Seasons, Mandarin Oriental, etc.

Today, Ms. Palmer works with an exceptional team of creative thinkers, architects and interior designers to realize award winning environments geared to produce magical, inspiring, life enhancing experiences for guests. Through Wellness and sustainability concepts, their approach has health and well-being deeply integrated in the process, instilling better balance in a framework for travel and life. A history of successful design leadership has propelled Ms. Palmer into a globally recognized thought leader. 

Please visit http://www.hksinc.com for more information.

Ms. Palmer can be contacted at +1 214-969-3012 or mapalmer@hksinc.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.