Editorial Board   Guest Author

Mr. Clayton

Hunter Clayton

Co-Managing Director Houston Office, Gensler

Hunter Clayton is a Co-Managing Director for the Houston office of global architecture, design and planning firm Gensler. He brings more than 30 years of experience to the firm, including seven years as a principal in the firm's Santa Monica and Las Vegas offices and nine years as an executive with MGM Resorts International.

With extensive work in large-scale projects worldwide — including CityCenter in Las Vegas, the largest privately funded mixed-use project in the United States — Mr. Clayton contributes his invaluable experience and a global perspective to the firm's leadership team. In addition to the monumental CityCenter project in Las Vegas, Mr. Clayton completed the MGM Cotai, a resort development in Macau SAR, China. In parallel, Mr. Clayton worked as Project Executive on the MGM Springfield in Massachusetts. Earlier, he oversaw the design and construction of MGM National Harbor, a luxury hotel, resort and casino that opened in late 2016.

Beyond his extensive understanding of all things hospitality design, Mr. Clayton also possesses substantial experience in aviation design. Most specifically, Mr. Clayton worked on the Dubai International Airport, the King Abdulaziz International Airport in Saudi Arabia and the Narita International Airport in Japan.

Mr. Clayton leads in a way that constantly drives others to find solutions that are purposeful, inspirational and more efficient. He fosters a culture that collaborates and overachieves in design project delivery.

Mr. Clayton is a U.S. Green Building Council LEED-Accredited Professional and holds degrees in both Architecture and Construction Management from the University of Houston and Texas A&M University in College Station, respectively.

Please visit http://www.gensler.com for more information.

Mr. Clayton can be contacted at +1 713-844-0000 or hunter_clayton@gensler.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.