Editorial Board   Guest Author

Mr. Clayton

Hunter Clayton

Co-Managing Director Houston Office, Gensler

Hunter Clayton is a Co-Managing Director for the Houston office of global architecture, design and planning firm Gensler. He brings more than 30 years of experience to the firm, including seven years as a principal in the firm's Santa Monica and Las Vegas offices and nine years as an executive with MGM Resorts International.

With extensive work in large-scale projects worldwide — including CityCenter in Las Vegas, the largest privately funded mixed-use project in the United States — Mr. Clayton contributes his invaluable experience and a global perspective to the firm's leadership team. In addition to the monumental CityCenter project in Las Vegas, Mr. Clayton completed the MGM Cotai, a resort development in Macau SAR, China. In parallel, Mr. Clayton worked as Project Executive on the MGM Springfield in Massachusetts. Earlier, he oversaw the design and construction of MGM National Harbor, a luxury hotel, resort and casino that opened in late 2016.

Beyond his extensive understanding of all things hospitality design, Mr. Clayton also possesses substantial experience in aviation design. Most specifically, Mr. Clayton worked on the Dubai International Airport, the King Abdulaziz International Airport in Saudi Arabia and the Narita International Airport in Japan.

Mr. Clayton leads in a way that constantly drives others to find solutions that are purposeful, inspirational and more efficient. He fosters a culture that collaborates and overachieves in design project delivery.

Mr. Clayton is a U.S. Green Building Council LEED-Accredited Professional and holds degrees in both Architecture and Construction Management from the University of Houston and Texas A&M University in College Station, respectively.

Please visit http://www.gensler.com for more information.

Mr. Clayton can be contacted at +1 713-844-0000 or hunter_clayton@gensler.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.