Editorial Board   Guest Author

Mr. Young

Sean Young

Associate Vice President, Distinguished Programs

As associate vice president, Sean Young manages Distinguished Programs' Hospitality Umbrella Program, which offers high limit umbrellas necessary for hotels, resorts, city clubs and casinos. His focus includes those with unique and complex exposures helping brokers meet the needs of clients in an increasingly litigious environment, where claims involving seemingly innocuous exposures such as elevators and bathtub slip and falls are seeing umbrella payments unlike ever before.

Mr. Young applies his 20 years of insurance experience in the hospitality industry to oversee and lead a dedicated team of expert underwriters with more than 100 years of combined experience. His team's expertise allows for underwriting of complex risks, a tremendous resource to brokers in helping to serve their hospitality clients.

Together Mr. Young and his team have helped grow the hospitality book of business and today the Hotel program covers more than 300,000 hotel rooms nationwide and is one of the longest standing hospitality programs in the country.

Prior to his insurance career Mr. Young, worked as a Camp & Family Programs Director at the YMCA of Greater Seattle, where he held daily responsibility for more than 200 students and staff, achieved national accreditation for a new camp program and acquired years of hands-on experience with managing and controlling risk.

Please visit http://www.distinguished.com/site/ for more information.

Mr. Young can be contacted at +1 425-213-5123 or SYoung@Distinguished.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.