Editorial Board   Guest Author

Mr. Young

Sean Young

Associate Vice President, Distinguished Programs

As associate vice president, Sean Young manages Distinguished Programs' Hospitality Umbrella Program, which offers high limit umbrellas necessary for hotels, resorts, city clubs and casinos. His focus includes those with unique and complex exposures helping brokers meet the needs of clients in an increasingly litigious environment, where claims involving seemingly innocuous exposures such as elevators and bathtub slip and falls are seeing umbrella payments unlike ever before.

Mr. Young applies his 20 years of insurance experience in the hospitality industry to oversee and lead a dedicated team of expert underwriters with more than 100 years of combined experience. His team's expertise allows for underwriting of complex risks, a tremendous resource to brokers in helping to serve their hospitality clients.

Together Mr. Young and his team have helped grow the hospitality book of business and today the Hotel program covers more than 300,000 hotel rooms nationwide and is one of the longest standing hospitality programs in the country.

Prior to his insurance career Mr. Young, worked as a Camp & Family Programs Director at the YMCA of Greater Seattle, where he held daily responsibility for more than 200 students and staff, achieved national accreditation for a new camp program and acquired years of hands-on experience with managing and controlling risk.

Please visit http://www.distinguished.com/site/ for more information.

Mr. Young can be contacted at +1 425-213-5123 or SYoung@Distinguished.com

Coming up in June 2020...

Sales & Marketing: Technology Rules

It is impossible for any hotel to develop an effective sales and marketing plan that doesn't include a wide-ranging digital strategy. Online platforms have impacted virtually every aspect of their business, due to major changes in how Internet users research, plan, and book their hotel visits. As a result, a successful plan includes generating traffic through the use of a hotel website, social media, email and a myriad of other digital marketing technologies. One such strategy uses data collection and automation technology to create personalized content to individual customers. The goal of personalization marketing is to engage potential customers by communicating with them as individuals - to establish a more personal relationship - as a way of encouraging them to visit a property. Video marketing is also extremely important. Showing someone authentic video from a specific location is immersive and engaging, and video is still the preferred way for customers to interact with a hotel brand. Voice and Visual Search are increasingly in demand, as consumers are moving away from typing queries into a search engine. Instead, they can simply speak their request into their phone, and find and book a hotel without ever typing a word. Similarly, other platforms allow consumers to search visually for almost any image, and find out pricing information, shopping comparisons and how-to-buy - all from the app. The adoption of Artificial Intelligence is also becoming popular. The ability of chatbots to answer simple questions or fulfill requests 24/7 is undeniably appealing. In addition, A.I. seems best positioned to qualify leads that can be later nurtured and closed by a human sales expert - all at a fraction of the cost of a traditional support team. The June Hotel Business Review will examine how some sales and marketing professionals are integrating these innovative technologies into their operations.