Editorial Board   Guest Author

Mr. Arest

Justin Arest

Co-Owner & Managing Partner, Kixby Hotel

If you visited a certain Murray Hill hotel in Manhattan in the mid-1980s, you may have been greeted by a six-year-old boy who cheerfully welcomed guests at the front desk of his family's hotel.

Justin Arest is still making guests feel at home. As managing partner and co-owner of the new Kixby hotel in Manhattan's Herald Square, Mr. Arest combines a genuine love of hospitality with broad experience and deep knowledge of the industry.

Through his decades-long career, Mr. Arest has worked in every role in hospitality, from engineering to housekeeping to sales. He wants to impress guests not only at his or her first impression but at all of them. "Operating a successful property is about narrating the guest experience at every touchpoint, and most importantly, exceeding expectations." Mr. Arest also serves as managing partner of Arest Associates, a real estate investment company whose portfolio includes Kixby.

After studying finance and international business at NYU's Stern School of Business, Mr. Arest earned his law degree from George Washington University Law School. But his passion for the real estate industry, the hospitality sector in particular, kept tugging at him through his time in the mergers & acquisitions department of a global law firm. In 2006 he joined the family business, eventually taking it over and expanding. He would also become managing partner of the Hotel Metro, a hugely popular Herald Square hotel.

As Mr. Arest and partner BD Hotels transform the Metro into the Kixby - a new kind of boutique hotel for Herald Square - one thing won't change: his office will remain on the hotel's second floor, where it has been for over ten years. Even if guests never meet him, they can get to know him through his personal touches to the hotel; many of Mr. Arest's choices for Kixby were inspired by his own travels.

Mr. Arest is the rare developer whose appreciation of aesthetics equals his grasp of technical and financial necessities for every project. He feels strongly about volunteerism and giving back to his community. Most recently, he has served as a Trustee of the Village of Scarsdale, an elected volunteer position, since 2018.

Please visit http://www.kixby.com for more information.

Mr. Arest can be contacted at +1 646-943-5050 or justin@arestassociates.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.