Editorial Board   Guest Author

Mr. Concannon

Lance Concannon

EMEA Marketing Director, Meltwater Social

Based in London, England, Lance Concannon is the EMEA marketing director for the social media monitoring and management software provider, Meltwater Social.  A key element of his role is advocating the use of social data and analytics to help businesses communicate better with their audiences and identify both the opportunities and potential risks which frequently become first visible in social.

Meltwater Social, formerly Sysomos, was acquired by Media Intelligence provider, Meltwater, in 2018 and the company has now integrated the two platforms to provide users with the ability to analyse their print, digital, broadcast, and social media brand mentions in a single tool.

Prior to joining Meltwater, Mr. Concannon worked as an agency-side PR and communications consultant, and began focusing on social media in 2005, helping global brands understand how best to make use of emerging social technologies. In this early period, he built one of the market's first social media monitoring platforms, Prompt Blog Monitor, which was awarded the Best New Product in the 2007 B2B Marketing Awards.

Mr. Concannon's client experience includes major B2B and B2C organizations such as Accor, Sofitel, BP, IBM, Oracle and Vodafone. During his career in social, he has managed a wide range of campaigns including blogger outreach, influencer marketing, crisis comms, content programs, viral videos and infographics.

Mr. Concannon began his career in technology journalism for some of the world's leading consumer and business tech publishers. He spent a decade charting the rise of technologies such as the home PC, smartphones, the internet, and social media. 

Please visit http://www.meltwater.com for more information.

Mr. Concannon can be contacted at +44 02071837754 or lance.concannon@meltwater.com

Coming up in September 2020...

Hotel Group Meetings: Demand vs. Supply

It is a great time for hotel group meetings. It is expected that once again this sector will grow by 5-10% in 2020, partly due to the increasing value of in-person group meetings. Because people now spend so much time in front of their screens, face-to-face interactions have become a more treasured commodity in our modern world. Plus, the use of social media reinforces the value of engagement, discussion, conversation, and networking - all areas where group meetings shine. Despite this rosy outlook, there is a concern that demand for meetings far exceeds the supply of suitable venues and hotels. There are very few "big box" properties with 500-plus rooms and extensive conference facilities being built, and this shortage of inventory could pose a serious challenge for meeting planners. In addition to location concerns, the role of the meeting planner has also evolved significantly. Planners are no longer just meeting coordinators - they are de facto travel agents. Cultural interactions, local dining, experiential travel, and team-building activities are all now a part of their meeting mix. Plus, they have to cater to evolving tastes. Millennials are insisting on healthier venues and activities, and to meet their demands, hotels are making yoga breaks, fresh-pressed juices, plant-based diets, state-of-the-art gyms, and locally-sourced menus available. Millennials are also insisting that meeting venues practice Corporate Social Responsibility, which means upholding sustainable and ethical values; investment in the local community; health and well-being of employees; and general business practices that reflect being good citizens of the planet. Finally, there is a growing trend to merge meetings with other local events, such as music festivals, sporting events, and cultural attractions. The December Hotel Business Review will report on issues relevant to group meetings and will document what some hotels are doing to support this part of their operations.