Editorial Board   Guest Author

Mr. Clough, MAI

Rod Clough, MAI

President - Americas , HVS

As President of HVS Americas, Rod Clough brought together all U.S. Consulting & Valuation offices under common ownership and has revolutionized the way the company is led and managed. Mr. Clough oversees strategy execution for HVS throughout all its Americas locations and divisions.

HVS is the nation's leading consulting firm that is laser focused on the hospitality sector. The firm provides expertise through every phase of ownership across a wide range of hospitality assets. We help clients succeed in the complex consulting arena, from feasibility studies to exit strategies and everything in between.

Mr. Clough's tenure with HVS spans almost 25 years, during which time he has played an important role growing the company from a handful of locations across the Americas to 40. He has done this primarily by fostering an extraordinary corporate culture built on a foundation of excellence, service, and appreciation.

Mr. Clough is a Designated Member of the Appraisal Institute (MAI) and a state-certified general appraiser. His consulting experience encompasses all hotel property types and brand segments, including convention center headquarters hotels; resorts and full-service hotels; select-service hotels; limited-service and extended-stay hotels.

In 2007, Mr. Clough coordinated the appraisals of nearly 200 properties associated with the $26-billion sale of Hilton Hotels to The Blackstone Group, an unprecedented transaction in the history of the international lodging industry and, to date, the largest assignment undertaken by the firm.

Mr. Clough also spearheaded the re-launch of HVS Brokerage & Advisory (U.S. division) in 2018 and continues to innovate the way HVS does business every day.

Please visit http://www.hvs.com for more information.

Linkedin Profile: https://www.linkedin.com/in/rod-clough-mai-6986a410/

Mr. Clough, MAI can be contacted at +1 214-629-1136 or rclough@hvs.com

Coming up in June 2020...

Sales & Marketing: Technology Rules

It is impossible for any hotel to develop an effective sales and marketing plan that doesn't include a wide-ranging digital strategy. Online platforms have impacted virtually every aspect of their business, due to major changes in how Internet users research, plan, and book their hotel visits. As a result, a successful plan includes generating traffic through the use of a hotel website, social media, email and a myriad of other digital marketing technologies. One such strategy uses data collection and automation technology to create personalized content to individual customers. The goal of personalization marketing is to engage potential customers by communicating with them as individuals - to establish a more personal relationship - as a way of encouraging them to visit a property. Video marketing is also extremely important. Showing someone authentic video from a specific location is immersive and engaging, and video is still the preferred way for customers to interact with a hotel brand. Voice and Visual Search are increasingly in demand, as consumers are moving away from typing queries into a search engine. Instead, they can simply speak their request into their phone, and find and book a hotel without ever typing a word. Similarly, other platforms allow consumers to search visually for almost any image, and find out pricing information, shopping comparisons and how-to-buy - all from the app. The adoption of Artificial Intelligence is also becoming popular. The ability of chatbots to answer simple questions or fulfill requests 24/7 is undeniably appealing. In addition, A.I. seems best positioned to qualify leads that can be later nurtured and closed by a human sales expert - all at a fraction of the cost of a traditional support team. The June Hotel Business Review will examine how some sales and marketing professionals are integrating these innovative technologies into their operations.