Editorial Board   Guest Author

Ms. Corwin

Jennifer Corwin

Senior Manager, Customer Insights, J.D. Power

Jennifer Corwin is the Senior Manager of Consumer Insights for Travel & Hospitality Intelligence and Digital Solutions at J.D. Power. She is responsible for thought leadership and providing insights and analyses in the company's Voice of the Customer research across the travel and hospitality and digital sectors.

Ms. Corwin's work spans multiple industry verticals within Travel & Hospitality Intelligence (hotels, airlines, rental cars, airports, cruise lines, loyalty programs, and destinations) and across multiple industries within Digital Solutions (automotive, insurance, utilities, banking, wealth, telecom, and travel and hospitality).

J.D. Power is a global leader in consumer insights, advisory services and data and analytics. These capabilities enable J.D. Power to help its clients drive customer satisfaction, growth and profitability. Established in 1968, J.D. Power has offices serving North America, South America, Asia Pacific and Europe. J.D. Power provides industry leading benchmarks, analytics and customer insights across the Banking & Payments, Wealth & Lending, Telecommunications, Insurance, Health, Travel and Utilities sectors through its Global Business Intelligence division.

Ms. Corwin has been with J.D. Power for more than seven years. Prior to assuming her role within the consumer insights team, she provided industry insight and thought leadership within the Travel & Hospitality Intelligence oversight and management of the company's three major syndicated studies from a research operations standpoint: the North America Hotel Guest Satisfaction Index Study; the North America Airline Satisfaction Study; and the North America Rental Car Satisfaction Study.

Ms. Corwin earned a bachelor's degree in biomedical sciences and women's studies from Western Michigan University.

Please visit http://www.jdpower.com for more information.

Linkedin Profile: https://www.linkedin.com/in/jennifer-corwin-1008/

Ms. Corwin can be contacted at +1 248-680-6406 or Jennifer.Corwin@jdpa.com

Coming up in April 2020...

Guest Service: First Impressions Matter

Hotels spend large amounts of money on marketing their operation and brand, but sometimes they fail to remember that guest service is the lifeblood of their business. It is outstanding guest service that allows a hotel to create an amazing and lasting impression, one that will remain with guests far beyond the duration of their stay. In pre-internet days, first impressions were formed the moment a guest walked through a hotel's front door. These days, first impressions are created long before a guest arrives at a hotel property. They begin when a customer visits a hotel's website or social media pages for the first time. When a guest connects with a property online, they immediately form an opinion of the hotel. First impressions matter and because of that, a hotel website should be mobile-friendly with blistering fast speed; it should be graphically appealing; and it should provide visual representation of the kind of experience a guest can expect. It is also vital to engage the customer; to actively solicit and respond to guest feedback. When a hotel personally engages with someone, it is demonstrating to other customers that guest opinions matter, and that management is willing to go the extra mile to provide superior guest service. Similarly, when a hotel sends out personalized emails with satisfaction surveys attached, it demonstrates that management values guest feedback, so that service can be improved at every level. Additionally, social media messages can be sent out prior to a guest's arrival to learn more about them, so their visit can be personalized. It's the small touches and details that are most remembered and appreciated. The April issue of the Hotel Business Review will examine what some leading hotels are doing to cultivate excellent guest service in their operations.