Editorial Board   Guest Author

Mr. Moon

Daniel Moon

VP / General Counsel, Sam Moon Group

In his role as V.P./General Counsel, Daniel Moon has been with the Sam Moon Group since 1994. He has spearheaded the group's recent growth in commercial real estate and is involved in the day to day operations of the commercial real estate group.

Recent and current commercial real estate projects include JW Marriott Dallas Arts District, Hyatt Regency Frisco, Hyatt Place Alliance, Metropark Square, Renaissance Dallas at Plano, and Coyote Ridge Golf Club.

The JW Marriott Dallas Arts District will be the first JW Marriott Hotel in the Dallas area and is scheduled to open in 2022 as a luxury 15-story hotel. Hyatt Regency Frisco is a luxury 16-story, 301-room hotel attached to Stonebriar Centre and is scheduled to open in 2020. Hyatt Place Alliance is projected to open in March 2020 as a five-story, 130-room hotel in Fort Worth's Alliance Town Center. Located in Shenandoah, Texas, Metropark Square is a luxury mixed-use development offering retail, restaurant, entertainment, residential and hospitality space. Renaissance Dallas at Plano Legacy West opened in 2017 and includes 304 rooms and 15 stories in Plano, Texas. Lastly, the award-winning Coyote Ridge Golf Club is a North Dallas daily public fee golf destination that features a luxury clubhouse along with a pro-shop and The Grill 19 restaurant and bar with private dining, meeting rooms and a ballroom.

Mr. Moon attended Southern Methodist University where he received a B.B.A. in Accounting in 1996 and earned his Juris Doctorate from SMU's Dedman School of Law in 1999.

Please visit http://www.sammoon.com for more information.

Mr. Moon can be contacted at +1 972-421-2700 or daniel@sammoon.com

Coming up in June 2020...

Sales & Marketing: Technology Rules

It is impossible for any hotel to develop an effective sales and marketing plan that doesn't include a wide-ranging digital strategy. Online platforms have impacted virtually every aspect of their business, due to major changes in how Internet users research, plan, and book their hotel visits. As a result, a successful plan includes generating traffic through the use of a hotel website, social media, email and a myriad of other digital marketing technologies. One such strategy uses data collection and automation technology to create personalized content to individual customers. The goal of personalization marketing is to engage potential customers by communicating with them as individuals - to establish a more personal relationship - as a way of encouraging them to visit a property. Video marketing is also extremely important. Showing someone authentic video from a specific location is immersive and engaging, and video is still the preferred way for customers to interact with a hotel brand. Voice and Visual Search are increasingly in demand, as consumers are moving away from typing queries into a search engine. Instead, they can simply speak their request into their phone, and find and book a hotel without ever typing a word. Similarly, other platforms allow consumers to search visually for almost any image, and find out pricing information, shopping comparisons and how-to-buy - all from the app. The adoption of Artificial Intelligence is also becoming popular. The ability of chatbots to answer simple questions or fulfill requests 24/7 is undeniably appealing. In addition, A.I. seems best positioned to qualify leads that can be later nurtured and closed by a human sales expert - all at a fraction of the cost of a traditional support team. The June Hotel Business Review will examine how some sales and marketing professionals are integrating these innovative technologies into their operations.