Editorial Board   Guest Author

Mr. Moon

Daniel Moon

VP / General Counsel, Sam Moon Group

In his role as V.P./General Counsel, Daniel Moon has been with the Sam Moon Group since 1994. He has spearheaded the group's recent growth in commercial real estate and is involved in the day to day operations of the commercial real estate group.

Recent and current commercial real estate projects include JW Marriott Dallas Arts District, Hyatt Regency Frisco, Hyatt Place Alliance, Metropark Square, Renaissance Dallas at Plano, and Coyote Ridge Golf Club.

The JW Marriott Dallas Arts District will be the first JW Marriott Hotel in the Dallas area and is scheduled to open in 2022 as a luxury 15-story hotel. Hyatt Regency Frisco is a luxury 16-story, 301-room hotel attached to Stonebriar Centre and is scheduled to open in 2020. Hyatt Place Alliance is projected to open in March 2020 as a five-story, 130-room hotel in Fort Worth's Alliance Town Center. Located in Shenandoah, Texas, Metropark Square is a luxury mixed-use development offering retail, restaurant, entertainment, residential and hospitality space. Renaissance Dallas at Plano Legacy West opened in 2017 and includes 304 rooms and 15 stories in Plano, Texas. Lastly, the award-winning Coyote Ridge Golf Club is a North Dallas daily public fee golf destination that features a luxury clubhouse along with a pro-shop and The Grill 19 restaurant and bar with private dining, meeting rooms and a ballroom.

Mr. Moon attended Southern Methodist University where he received a B.B.A. in Accounting in 1996 and earned his Juris Doctorate from SMU's Dedman School of Law in 1999.

Please visit http://www.sammoon.com for more information.

Mr. Moon can be contacted at +1 972-421-2700 or daniel@sammoon.com

Coming up in April 2020...

Guest Service: First Impressions Matter

Hotels spend large amounts of money on marketing their operation and brand, but sometimes they fail to remember that guest service is the lifeblood of their business. It is outstanding guest service that allows a hotel to create an amazing and lasting impression, one that will remain with guests far beyond the duration of their stay. In pre-internet days, first impressions were formed the moment a guest walked through a hotel's front door. These days, first impressions are created long before a guest arrives at a hotel property. They begin when a customer visits a hotel's website or social media pages for the first time. When a guest connects with a property online, they immediately form an opinion of the hotel. First impressions matter and because of that, a hotel website should be mobile-friendly with blistering fast speed; it should be graphically appealing; and it should provide visual representation of the kind of experience a guest can expect. It is also vital to engage the customer; to actively solicit and respond to guest feedback. When a hotel personally engages with someone, it is demonstrating to other customers that guest opinions matter, and that management is willing to go the extra mile to provide superior guest service. Similarly, when a hotel sends out personalized emails with satisfaction surveys attached, it demonstrates that management values guest feedback, so that service can be improved at every level. Additionally, social media messages can be sent out prior to a guest's arrival to learn more about them, so their visit can be personalized. It's the small touches and details that are most remembered and appreciated. The April issue of the Hotel Business Review will examine what some leading hotels are doing to cultivate excellent guest service in their operations.