Editorial Board   Guest Author

Mr. Moon

Daniel Moon

VP / General Counsel, Sam Moon Group

In his role as V.P./General Counsel, Daniel Moon has been with the Sam Moon Group since 1994. He has spearheaded the group's recent growth in commercial real estate and is involved in the day to day operations of the commercial real estate group.

Recent and current commercial real estate projects include JW Marriott Dallas Arts District, Hyatt Regency Frisco, Hyatt Place Alliance, Metropark Square, Renaissance Dallas at Plano, and Coyote Ridge Golf Club.

The JW Marriott Dallas Arts District will be the first JW Marriott Hotel in the Dallas area and is scheduled to open in 2022 as a luxury 15-story hotel. Hyatt Regency Frisco is a luxury 16-story, 301-room hotel attached to Stonebriar Centre and is scheduled to open in 2020. Hyatt Place Alliance is projected to open in March 2020 as a five-story, 130-room hotel in Fort Worth's Alliance Town Center. Located in Shenandoah, Texas, Metropark Square is a luxury mixed-use development offering retail, restaurant, entertainment, residential and hospitality space. Renaissance Dallas at Plano Legacy West opened in 2017 and includes 304 rooms and 15 stories in Plano, Texas. Lastly, the award-winning Coyote Ridge Golf Club is a North Dallas daily public fee golf destination that features a luxury clubhouse along with a pro-shop and The Grill 19 restaurant and bar with private dining, meeting rooms and a ballroom.

Mr. Moon attended Southern Methodist University where he received a B.B.A. in Accounting in 1996 and earned his Juris Doctorate from SMU's Dedman School of Law in 1999.

Please visit http://www.sammoon.com for more information.

Mr. Moon can be contacted at +1 972-421-2700 or daniel@sammoon.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.