Editorial Board   Guest Author

Ms. Pope

Megan Pope

Vice President of Marketing, INTELITY

Megan Pope is the Vice President of Marketing for INTELITY, the broadest guest experience and staff management platform in hospitality. She has 15 years of global public relations and marketing experience driving demand and awareness for enterprise technology companies. Ms. Pope excels at building brands from the ground up and developing go-to-market strategies with measurable results and return on interest. She specializes in B2B and B2B2C go-to-market strategies, and her creativity and deep understanding of marketing objectives have brought her great success in developing brands, generating demand, and creating versatile campaigns. 

Ms. Pope has seen great success in building and leading high-performing teams across creative, public relations, content, and digital campaign management, as well as product and event marketing. At INTELITY, Ms. Pope oversees an agile seven-person team that focuses on revenue, brand, and product marketing. She also oversees event management and execution and paid digital strategies.

Prior to INTELITY, Ms. Pope served as the Head of Marketing and Public Relations for Miami-based health and wellness brand, jugofresh, where she successfully led the go-to-market strategy for new products and seasonal launches. She played an integral role in the company's growth through oversight of social media channels and the opening of four stand-alone retail locations and five store-in-store locations. Ms. Pope has also worked for Creative Artists Agency and MTV's Nickelodeon. Originally from Sydney, she has lived in Paris, London, New York, and Miami, and now, Los Angeles. In her free time, she enjoys spending time with friends, checking out new restaurants, and hiking Runyon Canyon.

Please visit http://www.intelity.com for more information.

Ms. Pope can be contacted at +1 310-596-8160 or megan.pope@intelity.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.