Editorial Board   Guest Author

Ms. Blumenthal

Jennie Blumenthal

Lead, U.S. Travel, Transportation and Hospitality, PwC

Jennie Blumenthal leads PwC's US Travel, Transportation and Hospitality practice, where she focuses on counseling executives in sales, marketing and digital transformations, and leads efforts across several major accounts. She has more than 20 years of experience across hospitality, airline, technology, entertainment, and telecommunications industries.

Currently, Ms. Blumenthal leads PwC's efforts to define the future of digital customer experience in hospitality - including reimagining Customer Experience in hotels, redefining the sales process and technology across the timeshare industry, rethinking airline operations, and looking at the impacts of IoT in casinos.

Prior to joining PwC, Ms. Blumenthal was a director at PRTM Management Consultants where she conducted marketing analysis and due diligence for private equity transactions focused on telecommunications in global markets, leading teams across the Middle East, Europe, Africa, and South Asia. In past roles, she analyzed sales trends and campaign performance, executed million-dollar campaigns in strategic planning, marketing, fundraising, and public relations.

Ms. Blumenthal has published articles on topics covering Customer Experience and Technology - including Connected Devices in Hotels, to Digital Transformation, to the rise of Technology in Emerging Markets. Additionally, she has co-authored articles on the sharing economy, reaching the global emerging middle class, mobile data, key trends in telecom across the Middle East and Africa and the rise of 3G telecommunications in India.

Ms. Blumenthal graduated from the University of Virginia with her B.A. in history before attending George Washington University where she earned her MBA in Finance and Strategy.

Please visit http://www.pwc.com for more information.

Linkedin Profile: https://www.linkedin.com/in/jennieblumenthal/

Ms. Blumenthal can be contacted at +1 703-847-1900 or jennie.blumenthal@pwc.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.