Editorial Board   Guest Author

Ms. Blumenthal

Jennie Blumenthal

Lead, U.S. Travel, Transportation and Hospitality, PwC

Jennie Blumenthal leads PwC's US Travel, Transportation and Hospitality practice, where she focuses on counseling executives in sales, marketing and digital transformations, and leads efforts across several major accounts. She has more than 20 years of experience across hospitality, airline, technology, entertainment, and telecommunications industries.

Currently, Ms. Blumenthal leads PwC's efforts to define the future of digital customer experience in hospitality - including reimagining Customer Experience in hotels, redefining the sales process and technology across the timeshare industry, rethinking airline operations, and looking at the impacts of IoT in casinos.

Prior to joining PwC, Ms. Blumenthal was a director at PRTM Management Consultants where she conducted marketing analysis and due diligence for private equity transactions focused on telecommunications in global markets, leading teams across the Middle East, Europe, Africa, and South Asia. In past roles, she analyzed sales trends and campaign performance, executed million-dollar campaigns in strategic planning, marketing, fundraising, and public relations.

Ms. Blumenthal has published articles on topics covering Customer Experience and Technology - including Connected Devices in Hotels, to Digital Transformation, to the rise of Technology in Emerging Markets. Additionally, she has co-authored articles on the sharing economy, reaching the global emerging middle class, mobile data, key trends in telecom across the Middle East and Africa and the rise of 3G telecommunications in India.

Ms. Blumenthal graduated from the University of Virginia with her B.A. in history before attending George Washington University where she earned her MBA in Finance and Strategy.

Please visit http://www.pwc.com for more information.

Linkedin Profile: https://www.linkedin.com/in/jennieblumenthal/

Ms. Blumenthal can be contacted at +1 703-847-1900 or jennie.blumenthal@pwc.com

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.