Editorial Board   Guest Author

Ms. Blumenthal

Jennie Blumenthal

Lead, U.S. Travel, Transportation and Hospitality, PwC

Jennie Blumenthal leads PwC's US Travel, Transportation and Hospitality practice, where she focuses on counseling executives in sales, marketing and digital transformations, and leads efforts across several major accounts. She has more than 20 years of experience across hospitality, airline, technology, entertainment, and telecommunications industries.

Currently, Ms. Blumenthal leads PwC's efforts to define the future of digital customer experience in hospitality - including reimagining Customer Experience in hotels, redefining the sales process and technology across the timeshare industry, rethinking airline operations, and looking at the impacts of IoT in casinos.

Prior to joining PwC, Ms. Blumenthal was a director at PRTM Management Consultants where she conducted marketing analysis and due diligence for private equity transactions focused on telecommunications in global markets, leading teams across the Middle East, Europe, Africa, and South Asia. In past roles, she analyzed sales trends and campaign performance, executed million-dollar campaigns in strategic planning, marketing, fundraising, and public relations.

Ms. Blumenthal has published articles on topics covering Customer Experience and Technology - including Connected Devices in Hotels, to Digital Transformation, to the rise of Technology in Emerging Markets. Additionally, she has co-authored articles on the sharing economy, reaching the global emerging middle class, mobile data, key trends in telecom across the Middle East and Africa and the rise of 3G telecommunications in India.

Ms. Blumenthal graduated from the University of Virginia with her B.A. in history before attending George Washington University where she earned her MBA in Finance and Strategy.

Please visit http://www.pwc.com for more information.

Linkedin Profile: https://www.linkedin.com/in/jennieblumenthal/

Ms. Blumenthal can be contacted at +1 703-847-1900 or jennie.blumenthal@pwc.com

Coming up in August 2020...

Food & Beverage: New Technological Innovations

In the past few years, hotel food and beverage departments have experienced significant growth. Managers are realizing just how much revenue potential this sector holds, both in terms of additional revenue and as a means to enhance the guest experience. As a result, substantial investments are being made in F&B operations as a way to satisfy hotel guests but also to keep pace with the competition. Though it has been a trend for many years, the Farm-to-Table movement shows no signs of abating. Hotel chains are abandoning corporate restaurants and are instead partnering with local chefs to create locally-influenced dining options. Local, farm-sourced ingredients paired with specialty beverages or local wine also satisfies the increasing demand from Millennial travelers who are eager to travel sustainably and contribute to a positive impact. A farm-to-table F&B program also helps to support the local economy, which builds community goodwill. Also popular are "Self-Serv" and "Grab & Go" options. These concepts stem from an awareness that a guest's time is limited and if a hotel can supply them with fast, fresh, food and beverage choices, then so much the better for them. Plus, by placing these specialty kiosks in areas that might be traditionally under-utilized (the lobby, for instance), they can become popular destination locations. Of course, there are new technological innovations as well. In-room, on-screen menus allow guests to order from any restaurant on the property, and some hotels are partnering with delivery companies that make it possible for guests to order food from any restaurant in the area. Also, many hotels are implementing in-room, voice-activated devices, so ordering food via an AI-powered assistant will soon become mainstream as well. The August issue of the Hotel Business Review will report on these developments and document what some leading hotels are doing to expand this area of their business.