Editorial Board   Guest Author

Mr. Rivera

Fernando Rivera

General Manager, Kimpton Hotel Palomar South Beach

Fernando Rivera brings more than 20 years of operational, sales, marketing and brand management experience to his role as General Manager at Kimpton Hotel Palomar South Beach, the all new boutique hotel, located in the heart of Miami's most dynamic neighborhood, Sunset Harbour.

Previously with esteemed downtown Miami property Kimpton EPIC Hotel where Mr. Rivera served as both Hotel Manager and Director of Sales, his high energy, customer-oriented management style has led to success at every turn. He continues to be an innovative and detail-oriented leader, able to work in fast-paced and high-pressure environments with confidence, passion and integrity.

Mr. Rivera also held Sales & Marketing positions at Mayfair Hotel & Spa in Miami, HPN Global, Grand Hyatt New York, Hyatt Regency Miami and Intercontinental Hotel Miami.

Throughout his work at various hotels, Mr. Rivera showcased his ability to come up with high quality and engaging creative programming and partnerships, which elevated the hotel guest journey on property. A well-respected manager, he gets the job done while simultaneously teaching and mentoring staff and creating new strategies to minimize employee turnover.

Mr. Rivera has always looked to expand his horizons and learn more in his field, including attending a two-week course from Cornell Asset Management in Singapore in 2008. He has a full operational background in the hospitality sphere, having previously worked front office, food and beverage, sales, marketing, brand management and revenue departments. Mr. Rivera will oversee Kimpton Hotel Palomar South Beach's daily operations, personnel, business development and guest relations when it opens in 2020.

Please visit http://www.hotelpalomar-southbeach.com/ for more information.

Linkedin Profile: https://www.linkedin.com/in/fernando-rivera-a644695

Mr. Rivera can be contacted at +1 305-812-7882 or fernando.rivera@hotelpalomar.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.