Editorial Board   Guest Author

Mr. Kessler

Michael Kessler

Chief Executive Officer, ReviewPro

Michael Kessler is the CEO of ReviewPro, the market leader in guest experience management. He is committed to continually driving the development of the latest in hospitality technology and bringing it to ReviewPro's 55,000 global clients.

ReviewPro provides a powerful set of tools and processes to help hoteliers with guest experience management. By collecting guest feedback across all key touch-points in the hotel journey, and managing it on one central dashboard, brands can gain valuable insight into areas where operational and service improvements are needed. Hoteliers can take quick action to fix problems, even while the guest is still on property. Guest insights can be leveraged to elevate the hotel experience, boost online reputation, improve rankings on OTAs and TripAdvisor, and increase revenue.

Previously to ReviewPro, Mr. Kessler founded a tech company in Germany and later created a joint venture with NTRGlobal. Since joining ReviewPro as VP of Sales, then as CRO, and now as CEO, he has driven the company's growth and revenue. Having been a business leader in the SaaS industry for the last 20 years, Mr. Kessler has a wealth of experience in driving growth and innovation in competitive and fast-paced environments.

With his diverse expertise, Mr. Kessler is a sought-after public speaker in online reputation, guest experience in the hotel industry, customer acquisition, and SaaS companies. As a seasoned speaker and industry expert, he frequently participates at key hospitality industry events and digital travel conferences worldwide including ITB, WTM, AHC, and UNWTO Seminars, as well as other tech events such as CeBIT and Systems.

Please visit http://www.reviewpro.com for more information.

Mr. Kessler can be contacted at +1 404-948-4001 or mkessler@reviewpro.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.