Editorial Board   Guest Author

Mr. Kessler

Michael Kessler

Chief Executive Officer, ReviewPro

Michael Kessler is the CEO of ReviewPro, the market leader in guest experience management. He is committed to continually driving the development of the latest in hospitality technology and bringing it to ReviewPro's 55,000 global clients.

ReviewPro provides a powerful set of tools and processes to help hoteliers with guest experience management. By collecting guest feedback across all key touch-points in the hotel journey, and managing it on one central dashboard, brands can gain valuable insight into areas where operational and service improvements are needed. Hoteliers can take quick action to fix problems, even while the guest is still on property. Guest insights can be leveraged to elevate the hotel experience, boost online reputation, improve rankings on OTAs and TripAdvisor, and increase revenue.

Previously to ReviewPro, Mr. Kessler founded a tech company in Germany and later created a joint venture with NTRGlobal. Since joining ReviewPro as VP of Sales, then as CRO, and now as CEO, he has driven the company's growth and revenue. Having been a business leader in the SaaS industry for the last 20 years, Mr. Kessler has a wealth of experience in driving growth and innovation in competitive and fast-paced environments.

With his diverse expertise, Mr. Kessler is a sought-after public speaker in online reputation, guest experience in the hotel industry, customer acquisition, and SaaS companies. As a seasoned speaker and industry expert, he frequently participates at key hospitality industry events and digital travel conferences worldwide including ITB, WTM, AHC, and UNWTO Seminars, as well as other tech events such as CeBIT and Systems.

Please visit http://www.reviewpro.com for more information.

Mr. Kessler can be contacted at +1 404-948-4001 or mkessler@reviewpro.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.