Editorial Board   Guest Author

Ms. Staab

Talene Staab

Vice President & Global Head, Tru By Hilton, Hilton

As Vice President & Global Head, Tru by Hilton, Talene Lanuza Staab serves as the chief strategist and champion for Tru by Hilton - the fastest hotel brand to launch in industry history. In her role, she is responsible for driving Tru by Hilton's product and service positioning, distribution strategies, and owner relations.

Across her more than 25 years of experience with Hilton, Ms. Staab has worked across various teams and brands, creating a unique blend of hospitality experience spanning owner relations, sales, brand performance support and brand development. Through those roles, she has developed a robust and powerful understanding of the industry and an excellent reputation within the owner community.

Prior to her role with Tru by Hilton, Ms. Staab served as Vice President, Owner Experience & Engagement, overseeing the team responsible for advancing overall owner value and satisfaction, building a best-in-class experience for Hilton's owner community.

Ms. Staab also served as Senior Director, Brand Performance & Support, Canopy by Hilton, where she focused on the brand's development and was instrumental in advancing its service and hospitality culture. She started her career at Hilton as the group sales manager for Embassy Suites San Diego - La Jolla before becoming the director of sales for the hotel. She credits her passion for hospitality to her parents' restaurant in Boston, where everyone became a "regular" and home cooking was the specialty.

Ms. Staab holds a bachelor's degree in Hotel & Business Administration from the University of New Hampshire.

Please visit http://www.hilton.com/en/tru/ for more information.

Linkedin Profile: https://www.linkedin.com/in/talene-staab-1929407/

Ms. Staab can be contacted at +1 703-883-1000 or talene.staab@hilton.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.