Editorial Board   Guest Author

Ms. Staab

Talene Staab

Vice President & Global Head, Tru By Hilton, Hilton

As Vice President & Global Head, Tru by Hilton, Talene Lanuza Staab serves as the chief strategist and champion for Tru by Hilton - the fastest hotel brand to launch in industry history. In her role, she is responsible for driving Tru by Hilton's product and service positioning, distribution strategies, and owner relations.

Across her more than 25 years of experience with Hilton, Ms. Staab has worked across various teams and brands, creating a unique blend of hospitality experience spanning owner relations, sales, brand performance support and brand development. Through those roles, she has developed a robust and powerful understanding of the industry and an excellent reputation within the owner community.

Prior to her role with Tru by Hilton, Ms. Staab served as Vice President, Owner Experience & Engagement, overseeing the team responsible for advancing overall owner value and satisfaction, building a best-in-class experience for Hilton's owner community.

Ms. Staab also served as Senior Director, Brand Performance & Support, Canopy by Hilton, where she focused on the brand's development and was instrumental in advancing its service and hospitality culture. She started her career at Hilton as the group sales manager for Embassy Suites San Diego - La Jolla before becoming the director of sales for the hotel. She credits her passion for hospitality to her parents' restaurant in Boston, where everyone became a "regular" and home cooking was the specialty.

Ms. Staab holds a bachelor's degree in Hotel & Business Administration from the University of New Hampshire.

Please visit http://www.hilton.com/en/tru/ for more information.

Linkedin Profile: https://www.linkedin.com/in/talene-staab-1929407/

Ms. Staab can be contacted at +1 703-883-1000 or talene.staab@hilton.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.