Editorial Board   Guest Author

Mr. Babiarz

Matthew Babiarz

Creative Senior Digital Strategist, Mower

Matthew Babiarz is a creative senior digital strategist for Mower, an award-winning advertising, public relations and marketing agency which operates via the philosophy of Brand As Friend®. Over the past 15 years, Mr. Babiarz has helped companies big and small grow through compelling and integrated experiences. Before joining Mower, Mr. Babiarz spent a decade working in content, entertainment, video game marketing and experiential technologies. His Fortune 500 client list includes brands like Hot Wheels, Curious George and Wayfair.

At Mower, Mr. Babiarz brings vision, direction, and acceleration to the strategic process. His ability to rapidly diagnose a brand's digital ecosystem performance and develop innovative plans, makes growth not only possible, but powerful. His trained creative chops power Mower's integrated marketing campaigns through executions like user experience design, competitive audits, analytics mining and strategic social media frameworks. Among the travel-related clients he works with are CIE Tours International, Westchester County Tourism & Film, and Cabarrus County. He has recently completed an audit of 100 hotel brands' social media activity and engagement.

In the B2B space, Mr. Babiarz implemented an enterprise marketing automation solution at Houghton Mifflin Harcourt, the world's largest education publisher. The solution replaced a long-standing print-based demonstration process that was expensive and cumbersome. The new online and virtual solution enabled the company to save $25MM in annual marketing costs and aided a key digital transformation objective as the company went public in 2013.


Please visit http://www.mower.com for more information.

Mr. Babiarz can be contacted at +1 866-639-5951 or mbabiarz@mower.com

Coming up in September 2020...

Hotel Group Meetings: Demand vs. Supply

It is a great time for hotel group meetings. It is expected that once again this sector will grow by 5-10% in 2020, partly due to the increasing value of in-person group meetings. Because people now spend so much time in front of their screens, face-to-face interactions have become a more treasured commodity in our modern world. Plus, the use of social media reinforces the value of engagement, discussion, conversation, and networking - all areas where group meetings shine. Despite this rosy outlook, there is a concern that demand for meetings far exceeds the supply of suitable venues and hotels. There are very few "big box" properties with 500-plus rooms and extensive conference facilities being built, and this shortage of inventory could pose a serious challenge for meeting planners. In addition to location concerns, the role of the meeting planner has also evolved significantly. Planners are no longer just meeting coordinators - they are de facto travel agents. Cultural interactions, local dining, experiential travel, and team-building activities are all now a part of their meeting mix. Plus, they have to cater to evolving tastes. Millennials are insisting on healthier venues and activities, and to meet their demands, hotels are making yoga breaks, fresh-pressed juices, plant-based diets, state-of-the-art gyms, and locally-sourced menus available. Millennials are also insisting that meeting venues practice Corporate Social Responsibility, which means upholding sustainable and ethical values; investment in the local community; health and well-being of employees; and general business practices that reflect being good citizens of the planet. Finally, there is a growing trend to merge meetings with other local events, such as music festivals, sporting events, and cultural attractions. The December Hotel Business Review will report on issues relevant to group meetings and will document what some hotels are doing to support this part of their operations.