Editorial Board   Guest Author

Mr. Babiarz

Matthew Babiarz

Creative Senior Digital Strategist, Mower

Matthew Babiarz is a creative senior digital strategist for Mower, an award-winning advertising, public relations and marketing agency which operates via the philosophy of Brand As Friend®. Over the past 15 years, Mr. Babiarz has helped companies big and small grow through compelling and integrated experiences. Before joining Mower, Mr. Babiarz spent a decade working in content, entertainment, video game marketing and experiential technologies. His Fortune 500 client list includes brands like Hot Wheels, Curious George and Wayfair.

At Mower, Mr. Babiarz brings vision, direction, and acceleration to the strategic process. His ability to rapidly diagnose a brand's digital ecosystem performance and develop innovative plans, makes growth not only possible, but powerful. His trained creative chops power Mower's integrated marketing campaigns through executions like user experience design, competitive audits, analytics mining and strategic social media frameworks. Among the travel-related clients he works with are CIE Tours International, Westchester County Tourism & Film, and Cabarrus County. He has recently completed an audit of 100 hotel brands' social media activity and engagement.

In the B2B space, Mr. Babiarz implemented an enterprise marketing automation solution at Houghton Mifflin Harcourt, the world's largest education publisher. The solution replaced a long-standing print-based demonstration process that was expensive and cumbersome. The new online and virtual solution enabled the company to save $25MM in annual marketing costs and aided a key digital transformation objective as the company went public in 2013.


Please visit http://www.mower.com for more information.

Mr. Babiarz can be contacted at +1 866-639-5951 or mbabiarz@mower.com

Coming up in April 2020...

Guest Service: First Impressions Matter

Hotels spend large amounts of money on marketing their operation and brand, but sometimes they fail to remember that guest service is the lifeblood of their business. It is outstanding guest service that allows a hotel to create an amazing and lasting impression, one that will remain with guests far beyond the duration of their stay. In pre-internet days, first impressions were formed the moment a guest walked through a hotel's front door. These days, first impressions are created long before a guest arrives at a hotel property. They begin when a customer visits a hotel's website or social media pages for the first time. When a guest connects with a property online, they immediately form an opinion of the hotel. First impressions matter and because of that, a hotel website should be mobile-friendly with blistering fast speed; it should be graphically appealing; and it should provide visual representation of the kind of experience a guest can expect. It is also vital to engage the customer; to actively solicit and respond to guest feedback. When a hotel personally engages with someone, it is demonstrating to other customers that guest opinions matter, and that management is willing to go the extra mile to provide superior guest service. Similarly, when a hotel sends out personalized emails with satisfaction surveys attached, it demonstrates that management values guest feedback, so that service can be improved at every level. Additionally, social media messages can be sent out prior to a guest's arrival to learn more about them, so their visit can be personalized. It's the small touches and details that are most remembered and appreciated. The April issue of the Hotel Business Review will examine what some leading hotels are doing to cultivate excellent guest service in their operations.