Editorial Board   Guest Author

Mr. Babiarz

Matthew Babiarz

Creative Senior Digital Strategist, Mower

Matthew Babiarz is a creative senior digital strategist for Mower, an award-winning advertising, public relations and marketing agency which operates via the philosophy of Brand As Friend®. Over the past 15 years, Mr. Babiarz has helped companies big and small grow through compelling and integrated experiences. Before joining Mower, Mr. Babiarz spent a decade working in content, entertainment, video game marketing and experiential technologies. His Fortune 500 client list includes brands like Hot Wheels, Curious George and Wayfair.

At Mower, Mr. Babiarz brings vision, direction, and acceleration to the strategic process. His ability to rapidly diagnose a brand's digital ecosystem performance and develop innovative plans, makes growth not only possible, but powerful. His trained creative chops power Mower's integrated marketing campaigns through executions like user experience design, competitive audits, analytics mining and strategic social media frameworks. Among the travel-related clients he works with are CIE Tours International, Westchester County Tourism & Film, and Cabarrus County. He has recently completed an audit of 100 hotel brands' social media activity and engagement.

In the B2B space, Mr. Babiarz implemented an enterprise marketing automation solution at Houghton Mifflin Harcourt, the world's largest education publisher. The solution replaced a long-standing print-based demonstration process that was expensive and cumbersome. The new online and virtual solution enabled the company to save $25MM in annual marketing costs and aided a key digital transformation objective as the company went public in 2013.


Please visit http://www.mower.com for more information.

Mr. Babiarz can be contacted at +1 866-639-5951 or mbabiarz@mower.com

Coming up in June 2020...

Sales & Marketing: Technology Rules

It is impossible for any hotel to develop an effective sales and marketing plan that doesn't include a wide-ranging digital strategy. Online platforms have impacted virtually every aspect of their business, due to major changes in how Internet users research, plan, and book their hotel visits. As a result, a successful plan includes generating traffic through the use of a hotel website, social media, email and a myriad of other digital marketing technologies. One such strategy uses data collection and automation technology to create personalized content to individual customers. The goal of personalization marketing is to engage potential customers by communicating with them as individuals - to establish a more personal relationship - as a way of encouraging them to visit a property. Video marketing is also extremely important. Showing someone authentic video from a specific location is immersive and engaging, and video is still the preferred way for customers to interact with a hotel brand. Voice and Visual Search are increasingly in demand, as consumers are moving away from typing queries into a search engine. Instead, they can simply speak their request into their phone, and find and book a hotel without ever typing a word. Similarly, other platforms allow consumers to search visually for almost any image, and find out pricing information, shopping comparisons and how-to-buy - all from the app. The adoption of Artificial Intelligence is also becoming popular. The ability of chatbots to answer simple questions or fulfill requests 24/7 is undeniably appealing. In addition, A.I. seems best positioned to qualify leads that can be later nurtured and closed by a human sales expert - all at a fraction of the cost of a traditional support team. The June Hotel Business Review will examine how some sales and marketing professionals are integrating these innovative technologies into their operations.