Editorial Board   Guest Author

Ms. White

Kristi White

VP, Product Management, Knowland

As a hospitality veteran by trade, with two decades of experience in the hotel and revenue management side of the industry, Kristi White has a pulse on the needs of the hospitality business. She has advised hundreds of hotels around the world on their business strategy, improving hotel performance and overall profitability.

Over the past 15 years, Ms. White has been working for hospitality vendor providers. Her experience runs the gamut from electronic distribution, social media, business intelligence, to revenue management technology. If it can help a hotel make more money, she wants to know about it.

Ms. White is a fierce advocate for technology that helps hotels work smarter, not harder. As a recognized expert in her field, she is a frequent speaker on a wide variety of topics at industry conferences and hospitality courses at colleges and universities. She was also a member of the Board of Directors for the HSMAI Revenue Management Special Interest Group.

To add to her eclectic background, Ms. White has a bachelor's degree in political science and a master's degree in history from LSU. Those two degrees make her really great at trivial pursuit and underpin her natural wiring for seeing the possible in unlikely places.

When Ms. White is not working to advance technology in hospitality, you can find her cheering on LSU as a proud alumnus.  She also enjoys cooking for family and friends, loves a good round of tennis, and traveling the world. Connect with Kristi on LinkedIn.

Please visit http://www.knowland.com for more information.

Linkedin Profile: https://www.linkedin.com/company/the-knowland-group/?viewAsMember=true

Ms. White can be contacted at +1 571-429-5772 or kwhite@knowland.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.