Editorial Board   Guest Author

Ms. White

Kristi White

VP, Product Management, Knowland

As a hospitality veteran by trade, with two decades of experience in the hotel and revenue management side of the industry, Kristi White has a pulse on the needs of the hospitality business. She has advised hundreds of hotels around the world on their business strategy, improving hotel performance and overall profitability.

Over the past 15 years, Ms. White has been working for hospitality vendor providers. Her experience runs the gamut from electronic distribution, social media, business intelligence, to revenue management technology. If it can help a hotel make more money, she wants to know about it.

Ms. White is a fierce advocate for technology that helps hotels work smarter, not harder. As a recognized expert in her field, she is a frequent speaker on a wide variety of topics at industry conferences and hospitality courses at colleges and universities. She was also a member of the Board of Directors for the HSMAI Revenue Management Special Interest Group.

To add to her eclectic background, Ms. White has a bachelor's degree in political science and a master's degree in history from LSU. Those two degrees make her really great at trivial pursuit and underpin her natural wiring for seeing the possible in unlikely places.

When Ms. White is not working to advance technology in hospitality, you can find her cheering on LSU as a proud alumnus.  She also enjoys cooking for family and friends, loves a good round of tennis, and traveling the world. Connect with Kristi on LinkedIn.

Please visit http://www.knowland.com for more information.

Linkedin Profile: https://www.linkedin.com/company/the-knowland-group/?viewAsMember=true

Ms. White can be contacted at +1 571-429-5772 or kwhite@knowland.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.