Editorial Board   Guest Author

Ms. Berry

Joy Berry

Co-Founder, The Camp at Carmel Valley

Joy Berry has a broad range of experience in the hospitality industry, including operations, buying, selling, and developing hotels, resorts, spas, residential, fractional units, and casinos.

Ms. Berry has owned and operated her own hotels, bought and sold hotels for corporations, negotiated management and franchise hotel agreements, developed a significant portfolio of hotels for Marriott International, and created an award-winning hotel brand and management company.

Most recently Ms. Berry served as the Founder and President of a new hotel platform and brand called Travaasa. The platform was a roll-up of existing resorts; buying six-star, inspirational, irreplaceable pieces of real estate, maintaining four-star bricks and mortar assets, offering six-star memorable experiences, to capture five-star pricing. The operational credo was "experience is the new luxury."

Ms. Berry built a hotel management company from scratch with expertise in operations, marketing, branding, revenue management, and financial reporting. Her creative, yet financial acumen, led to a brand catering to a strong demand of hotel guests yearning for something new, and provided hotel investors an under-supplied asset. Annual revenues of these resorts grew by 50 percent per year under her leadership.

Previously, Ms. Berry was Senior Vice President of Marriott International and headed up Marriott's real estate development division to deploy their capital in strategic markets in the Western US. She created a team that built 40 ground-up hotels for Marriott's corporate portfolio deploying $650 million in equity. In addition to ground-up deals, she negotiated franchise and management contracts producing fee income value. Together, over a period of 12 years, she was responsible for creating 170 new Marriott hotels and several Ritz Carlton mixed-use resorts, including residential units (both fee and fractional), spas, and hotels for Ritz Carlton.

Ms. Berry also has experience in the gaming industry, having won the first casino license in the state of Indiana and developed a riverboat casino operation resulting in a first year EBITDA of $40 million for a project development of $110 million. She has worked in many of the gaming jurisdictions to acquire and develop or reposition casinos for national gaming companies.

Ms. Berry's in depth knowledge of hospitality real estate (resorts, urban/suburban hotels, spas, residential, fractional, and gaming) combined with her operational and branding experience creates a unique perspective to assist other owners and operators to maximize their returns while creating high satisfactory guest touch points for an award-winning asset.

Please visit http://www.campcarmelvalley.com for more information.

Linkedin Profile: https://www.linkedin.com/in/joy-berry-23a1b966/

Ms. Berry can be contacted at +1 949-500-7009 or joy@joyberry.org

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.