Editorial Board   Guest Author

Mr. Huldi

Roger Huldi

General Manager, W San Francisco

A seasoned hospitality operations leader, Roger Huldi has more than 20 years of leadership experience with Starwood Hotels and Resorts Worldwide - and great passion for the W brand. He served as Director of Operations at W San Francisco for three years before becoming the General Manager of W Silicon Valley in 2007.

Prior to his tenure with W Hotels Worldwide, Mr. Huldi excelled in several key roles at Starwood properties in California, Colorado, Hawaii and Switzerland, including Director of Food & Beverage at the Westin Maui Resort & Spa in Lahaina in 2004 and at the Sheraton San Diego Hotel and Marina, where he joined in 2001 after serving as Director of Outlets at the Westin Maui Kaanapali and as Food and Beverage Manager at the Hilton Waikoloa Village.

Mr. Huldi began his career with Starwood in 1991, working in the Food & Beverage department at the Sheraton Mirage Resort in Port Douglas, Australia. His dedication to the Starwood brand extends to the Sheraton Denver, where he served as Task Force General Manager before returning to San Francisco to assume his new role.

Since Mr. Huldi's appointment in February 2013 as General Manager of the 401-room W San Francisco, the hotel has evolved in service and style, introducing new amenities, event programming and a Gold Fever guest room renovation, and becoming a leader in sustainability within the hospitality industry. The property was named the first LEED-EB Platinum certified building in North America, the highest ranking by the U.S. Green Building Council (USGBC) and the world's most widely used and recognized green building rating system.

Under Mr. Huldi's leadership, the acclaimed San Francisco hotel has also earned the BizBash Event Style Award for Best Hotel Space for Meetings and Events (2015); Travel Weekly Gold Magellan Award Winner for Fitness Room Design (2016); American Hotel & Lodging Association (AH&LA) 'Property of the Year' Large Property (2016); Sutter Health Healthiest Employers Award (2016); Conde Nast Traveler's Top Hotels in San Francisco: Readers' Choice Awards (2017 and 2018); and Forbes Travel Guide 2019 Star Award. The 2020 Forbes Travel Guide Recommended award recently signified W San Francisco as one of the best properties in the world.

Mr. Huldi attended Hotelfachschule Business and Hotel Management Schule in Lucerne, Switzerland and holds a Bachelor's Degree from Bond University in Queensland, Australia.

Please visit http://www.marriott.com/hotels/travel/sfowh-w-san-francisco/ for more information.

Linkedin Profile: https://www.linkedin.com/in/roger-huldi-3a67bb8/

Mr. Huldi can be contacted at +1 415-777-5300 or roger.huldi@whotels.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.