Editorial Board   Guest Author

Ms. Paraschiv

Andrada Paraschiv

Head of Hospitality, Beekeeper

Andrada Paraschiv is the Head of Hospitality at Beekeeper, a secure, mobile-first operational communications platform for frontline teams. By providing real-time unified communications, Beekeeper keeps everyone at the company aligned across shifts, departments, languages, and locations.

Prior to Beekeeper, Ms. Paraschiv used the Beekeeper platform to help connect the company's 45,000 employees globally and win two international awards: The Internal Communication Award at the Employee Engagement Awards & Conference in New York (June 2015) and the Ragan's Employee Engagement Award (March 2016).

At AccorHotels, Ms. Paraschiv served as the executive director of luxury internal communications and engagement. She was responsible for strategy and implementation of internal communication for FRHI colleagues before and after the acquisition to drive change and employee engagement. She was also charged with establishing the engagement strategy for the brand's newly created Luxury Division (which includes 500 hotels globally under Raffles, Fairmont, Sofitel, Pullman and Swissotel flags), and focused on educating and connecting colleagues on both FRHI and AccorHotels sides following acquisition.

Prior to the acquisition, Ms. Paraschiv worked as executive director, communications & strategy at FRHI. As part of the company's human resources leadership team, she set-up internal communications to support the ONE FRHI vision. she also served as FRHI director, business strategy, working closely with C-suite executives to write annual enterprise strategic and operating plans and more.

Ms. Paraschiv has also served as a consultant with McKinsey & Co. She holds an MBA from the Wharton School and an MA in International Studies from the Lauder Institute at University of Pennsylvania.

Please visit http://www.beekeeper.io/en for more information.

Linkedin Profile: https://www.linkedin.com/in/andrada-i-paraschiv-1079562/

Ms. Paraschiv can be contacted at +1 844-423-3533 or andrada.paraschiv@beekeeper.io

Coming up in September 2020...

Hotel Group Meetings: Demand vs. Supply

It is a great time for hotel group meetings. It is expected that once again this sector will grow by 5-10% in 2020, partly due to the increasing value of in-person group meetings. Because people now spend so much time in front of their screens, face-to-face interactions have become a more treasured commodity in our modern world. Plus, the use of social media reinforces the value of engagement, discussion, conversation, and networking - all areas where group meetings shine. Despite this rosy outlook, there is a concern that demand for meetings far exceeds the supply of suitable venues and hotels. There are very few "big box" properties with 500-plus rooms and extensive conference facilities being built, and this shortage of inventory could pose a serious challenge for meeting planners. In addition to location concerns, the role of the meeting planner has also evolved significantly. Planners are no longer just meeting coordinators - they are de facto travel agents. Cultural interactions, local dining, experiential travel, and team-building activities are all now a part of their meeting mix. Plus, they have to cater to evolving tastes. Millennials are insisting on healthier venues and activities, and to meet their demands, hotels are making yoga breaks, fresh-pressed juices, plant-based diets, state-of-the-art gyms, and locally-sourced menus available. Millennials are also insisting that meeting venues practice Corporate Social Responsibility, which means upholding sustainable and ethical values; investment in the local community; health and well-being of employees; and general business practices that reflect being good citizens of the planet. Finally, there is a growing trend to merge meetings with other local events, such as music festivals, sporting events, and cultural attractions. The December Hotel Business Review will report on issues relevant to group meetings and will document what some hotels are doing to support this part of their operations.