Editorial Board   Guest Author

Ms. Paraschiv

Andrada Paraschiv

Head of Hospitality, Beekeeper

Andrada Paraschiv is the Head of Hospitality at Beekeeper, a secure, mobile-first operational communications platform for frontline teams. By providing real-time unified communications, Beekeeper keeps everyone at the company aligned across shifts, departments, languages, and locations.

Prior to Beekeeper, Ms. Paraschiv used the Beekeeper platform to help connect the company's 45,000 employees globally and win two international awards: The Internal Communication Award at the Employee Engagement Awards & Conference in New York (June 2015) and the Ragan's Employee Engagement Award (March 2016).

At AccorHotels, Ms. Paraschiv served as the executive director of luxury internal communications and engagement. She was responsible for strategy and implementation of internal communication for FRHI colleagues before and after the acquisition to drive change and employee engagement. She was also charged with establishing the engagement strategy for the brand's newly created Luxury Division (which includes 500 hotels globally under Raffles, Fairmont, Sofitel, Pullman and Swissotel flags), and focused on educating and connecting colleagues on both FRHI and AccorHotels sides following acquisition.

Prior to the acquisition, Ms. Paraschiv worked as executive director, communications & strategy at FRHI. As part of the company's human resources leadership team, she set-up internal communications to support the ONE FRHI vision. she also served as FRHI director, business strategy, working closely with C-suite executives to write annual enterprise strategic and operating plans and more.

Ms. Paraschiv has also served as a consultant with McKinsey & Co. She holds an MBA from the Wharton School and an MA in International Studies from the Lauder Institute at University of Pennsylvania.

Please visit http://www.beekeeper.io/en for more information.

Linkedin Profile: https://www.linkedin.com/in/andrada-i-paraschiv-1079562/

Ms. Paraschiv can be contacted at +1 844-423-3533 or andrada.paraschiv@beekeeper.io

Coming up in June 2020...

Sales & Marketing: Technology Rules

It is impossible for any hotel to develop an effective sales and marketing plan that doesn't include a wide-ranging digital strategy. Online platforms have impacted virtually every aspect of their business, due to major changes in how Internet users research, plan, and book their hotel visits. As a result, a successful plan includes generating traffic through the use of a hotel website, social media, email and a myriad of other digital marketing technologies. One such strategy uses data collection and automation technology to create personalized content to individual customers. The goal of personalization marketing is to engage potential customers by communicating with them as individuals - to establish a more personal relationship - as a way of encouraging them to visit a property. Video marketing is also extremely important. Showing someone authentic video from a specific location is immersive and engaging, and video is still the preferred way for customers to interact with a hotel brand. Voice and Visual Search are increasingly in demand, as consumers are moving away from typing queries into a search engine. Instead, they can simply speak their request into their phone, and find and book a hotel without ever typing a word. Similarly, other platforms allow consumers to search visually for almost any image, and find out pricing information, shopping comparisons and how-to-buy - all from the app. The adoption of Artificial Intelligence is also becoming popular. The ability of chatbots to answer simple questions or fulfill requests 24/7 is undeniably appealing. In addition, A.I. seems best positioned to qualify leads that can be later nurtured and closed by a human sales expert - all at a fraction of the cost of a traditional support team. The June Hotel Business Review will examine how some sales and marketing professionals are integrating these innovative technologies into their operations.