Editorial Board   Guest Author

Mr. Max

Theodore C. Max

Partner, Sheppard, Mullin, Richter & Hampton LLP

Theodore C. Max is a partner at global law firm Sheppard, Mullin, Richter & Hampton in New York, where he co-leads the firm's Fashion, Apparel and Beauty group. He focuses on intellectual property protection and litigation, advertising and media consultation and clearance, and transactional and licensing matters. Mr. Max combines his skill and experience as a trial attorney with his knowledge of copyright, trademark and intellectual property law in servicing the firm's diverse clientele. Mr. Max has counseled clients on and litigated numerous cases involving issues on the cutting edge of copyright and trademark law. He has assisted clients in identifying, protecting and preserving their intellectual property assets, including seeking registration of rights in the United States and internationally and taking action against infringements of copyrights, trademarks and trade dress. He also has experience developing and implementing anti-counterfeiting programs and pursuing civil and criminal enforcement remedies. Mr. Max has actively litigated intellectual property issues, as well as licensing and franchise disputes, and the rights of publicity and privacy. He successfully has represented clients in all types of civil litigation, including alternate dispute resolution proceedings and mediation, trials and appeals. He has counseled representatives of some of the world's finest designers of fashion apparel and accessories with respect to protecting and protecting as well as monetizing the value of their intellectual property. He also has extensive experience in litigating commercial disputes in New York state and federal courts. He has been recognized as an Intellectual Property Star by Managing Intellectual Property in 2015, a Leading Trademark Professional by World Trademark Review in 2015 and by Legal 500 with respect to Intellectual Property, Media and Advertising, Legal 500, and a New York Super Lawyer for Intellectual Property Litigation by Super Lawyers, 2008-2015. .

Mr. Max can be contacted at 212-653-8702 or tmax@sheppardmullin.com

Coming up in July 2020...

Hotel Spa: Back to Nature

As the Wellness Industry continues to expand, hotel spas are also diversifying, placing a greater emphasis on overall well-being. For some spas, this means providing clients with all-inclusive packages that include fitness classes, healthy dining, and offsite leisure activities, in addition to their core services. For example, spas near ski resorts are offering packages that include lift passes, pre-ski yoga sessions, after-ski dinners and spa treatments. Other spas are offering packages that include massages, saunas, mineral baths, hot springs, and recreational hiking and snowmobile activities. These kinds of spa offerings are also part of a "Back to Nature" movement that encourages guests to get out and experience the healing qualities of nature. One such therapy is the Japanese practice known as "forest bathing" which has become popular with spas that are near wooded areas. This practice relies on the ancient power of a forest for promoting a sense of health and well-being. Other spas are incorporating precious metals and stones into their health and beauty treatments - such as silver, gold, pearls and amber. Silver ion baths relax the body and mind, reduce fatigue, and restore energy balance. Gold keeps skin radiant and can even treat various skin diseases and infections, due to its antibacterial qualities. Amber is used to calm the nervous system and to relieve stress. Other natural products and therapies that are increasingly in demand include sound therapy, cryotherapy, infra-red saunas, and even CBD oil, which is being used in massages, facials and foot scrubs, providing a new form of stress relief. The July issue of the Hotel Business Review will document these trends and other new developments, and report on how some hotel spas are integrating them into their operations.