Editorial Board   Guest Author

Mr. Heyneker

Marc Heyneker

Co-Founder & CEO, Revinate

Marc Heyneker is co-founder and CEO of Revinate, the global leader in guest data management and intelligence. Revinate is backed by leading Silicon Valley investors, including Benchmark Capital, Tenaya Capital, and Sozo Ventures. Headquartered in San Francisco with regional offices in Amsterdam and Singapore, Revinate counts tens of thousands of the world's leading independent hotels and hotel groups as customers.

Mr. Heyneker has extensive experience in delivering Software-as-a-Service (SaaS) solutions that meet the needs of companies in many different industries. Prior to founding Revinate, he ran the High Tech division in North America at Akamai Technologies. Previously, he was a Senior Sales Executive at Red Herring.

Through these experiences, it was clear that specialized and modern technology to solve critical customer problems would be the future. With Revinate, Mr. Heyneker's founding thesis was that, for hoteliers to achieve long-term success, they would need to start managing guests, not rooms. At the core of successfully managing guests, hoteliers would need to leverage the guest data that was siloed across various hotel systems.

Clean, accurate guest data would unlock and activate two of the industry's most important and urgent needs: (1) driving revenue and net operating income, and (2) powering personalized guest experiences that would lead to the next levels of customer satisfaction, loyalty and lifetime value. At the same time, guest data would also become hospitality's greatest liability given the critical and growing importance of data security.

Mr. Heyneker is named a Top-Rated CEO by Glassdoor with a 98% approval rating. He has a BA from Vanderbilt University.

Please visit http://www.revinate.com for more information.

Linkedin Profile: https://www.linkedin.com/in/mheyneker/

Mr. Heyneker can be contacted at +1 415-671-4703 or marc@revinate.com

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.