Editorial Board   Guest Author

Mr. Heyneker

Marc Heyneker

Co-Founder & CEO, Revinate

Marc Heyneker is co-founder and CEO of Revinate, the global leader in guest data management and intelligence. Revinate is backed by leading Silicon Valley investors, including Benchmark Capital, Tenaya Capital, and Sozo Ventures. Headquartered in San Francisco with regional offices in Amsterdam and Singapore, Revinate counts tens of thousands of the world's leading independent hotels and hotel groups as customers.

Mr. Heyneker has extensive experience in delivering Software-as-a-Service (SaaS) solutions that meet the needs of companies in many different industries. Prior to founding Revinate, he ran the High Tech division in North America at Akamai Technologies. Previously, he was a Senior Sales Executive at Red Herring.

Through these experiences, it was clear that specialized and modern technology to solve critical customer problems would be the future. With Revinate, Mr. Heyneker's founding thesis was that, for hoteliers to achieve long-term success, they would need to start managing guests, not rooms. At the core of successfully managing guests, hoteliers would need to leverage the guest data that was siloed across various hotel systems.

Clean, accurate guest data would unlock and activate two of the industry's most important and urgent needs: (1) driving revenue and net operating income, and (2) powering personalized guest experiences that would lead to the next levels of customer satisfaction, loyalty and lifetime value. At the same time, guest data would also become hospitality's greatest liability given the critical and growing importance of data security.

Mr. Heyneker is named a Top-Rated CEO by Glassdoor with a 98% approval rating. He has a BA from Vanderbilt University.

Please visit http://www.revinate.com for more information.

Linkedin Profile: https://www.linkedin.com/in/mheyneker/

Mr. Heyneker can be contacted at +1 415-671-4703 or marc@revinate.com

Coming up in August 2020...

Food & Beverage: New Technological Innovations

In the past few years, hotel food and beverage departments have experienced significant growth. Managers are realizing just how much revenue potential this sector holds, both in terms of additional revenue and as a means to enhance the guest experience. As a result, substantial investments are being made in F&B operations as a way to satisfy hotel guests but also to keep pace with the competition. Though it has been a trend for many years, the Farm-to-Table movement shows no signs of abating. Hotel chains are abandoning corporate restaurants and are instead partnering with local chefs to create locally-influenced dining options. Local, farm-sourced ingredients paired with specialty beverages or local wine also satisfies the increasing demand from Millennial travelers who are eager to travel sustainably and contribute to a positive impact. A farm-to-table F&B program also helps to support the local economy, which builds community goodwill. Also popular are "Self-Serv" and "Grab & Go" options. These concepts stem from an awareness that a guest's time is limited and if a hotel can supply them with fast, fresh, food and beverage choices, then so much the better for them. Plus, by placing these specialty kiosks in areas that might be traditionally under-utilized (the lobby, for instance), they can become popular destination locations. Of course, there are new technological innovations as well. In-room, on-screen menus allow guests to order from any restaurant on the property, and some hotels are partnering with delivery companies that make it possible for guests to order food from any restaurant in the area. Also, many hotels are implementing in-room, voice-activated devices, so ordering food via an AI-powered assistant will soon become mainstream as well. The August issue of the Hotel Business Review will report on these developments and document what some leading hotels are doing to expand this area of their business.