Editorial Board   Guest Author

Mr. Heyneker

Marc Heyneker

Co-Founder & CEO, Revinate

Marc Heyneker is co-founder and CEO of Revinate, the global leader in guest data management and intelligence. Revinate is backed by leading Silicon Valley investors, including Benchmark Capital, Tenaya Capital, and Sozo Ventures. Headquartered in San Francisco with regional offices in Amsterdam and Singapore, Revinate counts tens of thousands of the world's leading independent hotels and hotel groups as customers.

Mr. Heyneker has extensive experience in delivering Software-as-a-Service (SaaS) solutions that meet the needs of companies in many different industries. Prior to founding Revinate, he ran the High Tech division in North America at Akamai Technologies. Previously, he was a Senior Sales Executive at Red Herring.

Through these experiences, it was clear that specialized and modern technology to solve critical customer problems would be the future. With Revinate, Mr. Heyneker's founding thesis was that, for hoteliers to achieve long-term success, they would need to start managing guests, not rooms. At the core of successfully managing guests, hoteliers would need to leverage the guest data that was siloed across various hotel systems.

Clean, accurate guest data would unlock and activate two of the industry's most important and urgent needs: (1) driving revenue and net operating income, and (2) powering personalized guest experiences that would lead to the next levels of customer satisfaction, loyalty and lifetime value. At the same time, guest data would also become hospitality's greatest liability given the critical and growing importance of data security.

Mr. Heyneker is named a Top-Rated CEO by Glassdoor with a 98% approval rating. He has a BA from Vanderbilt University.

Please visit http://www.revinate.com for more information.

Linkedin Profile: https://www.linkedin.com/in/mheyneker/

Mr. Heyneker can be contacted at +1 415-671-4703 or marc@revinate.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.