Editorial Board   Guest Author

Mr. Ryskamp

Geoffrey Ryskamp

Global Head of Hospitality, Travel & Leisure, Medallia

Geoffrey Ryskamp is the Global Head of Hospitality, Travel & Leisure for Medallia. In this role, he leads a team that designs, enhances, and deploys enterprise solutions to empower customer experience objectives of Fortune 500 hospitality companies.

Throughout his career, he has worked on projects in the hotel, vacation ownership, food & beverage and gaming segments and carried out asset management, capital planning, revenue management, financial performance analysis, corporate brand benchmarking analysis, market studies and economic impact analysis. Prior to joining Medallia, Mr. Ryskamp served as the Director of Asset Management for Pebblebrook Hotel Trust, was part of the Business Intelligence team at Choice Hotels International and in the Hospitality Consulting practice at PwC. He has held management and operational roles with Hilton Worldwide, Marriott International, Starwood Hotels & Resorts, Radisson Hotel Group, Dolce International and Levy Restaurants.

Mr. Ryskamp is a sought after speaker most recently in June 2019 at the Medallia Hospitality Experience Conference - Hospitality Customer Exchange. Using Employees to Better Understand the Guest Experience.

Mr. Ryskamp graduated with Honor from the Eli Broad College of Business at Michigan State University with a B.A. in Hospitality Business and a minor in Real Estate Investment Management. He also holds a Master of Business Administration from the Robert H. Smith School of Business at the University of Maryland and currently serves on the International Alumni Executive Board for Michigan State University.

Please visit http://www.medallia.com for more information.

Mr. Ryskamp can be contacted at +1 517-648-3224 or geoff@medallia.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.