Editorial Board   Guest Author

Mr. Ryskamp

Geoffrey Ryskamp

Global Head of Hospitality, Travel & Leisure, Medallia

Geoffrey Ryskamp is the Global Head of Hospitality, Travel & Leisure for Medallia. In this role, he leads a team that designs, enhances, and deploys enterprise solutions to empower customer experience objectives of Fortune 500 hospitality companies.

Throughout his career, he has worked on projects in the hotel, vacation ownership, food & beverage and gaming segments and carried out asset management, capital planning, revenue management, financial performance analysis, corporate brand benchmarking analysis, market studies and economic impact analysis. Prior to joining Medallia, Mr. Ryskamp served as the Director of Asset Management for Pebblebrook Hotel Trust, was part of the Business Intelligence team at Choice Hotels International and in the Hospitality Consulting practice at PwC. He has held management and operational roles with Hilton Worldwide, Marriott International, Starwood Hotels & Resorts, Radisson Hotel Group, Dolce International and Levy Restaurants.

Mr. Ryskamp is a sought after speaker most recently in June 2019 at the Medallia Hospitality Experience Conference - Hospitality Customer Exchange. Using Employees to Better Understand the Guest Experience.

Mr. Ryskamp graduated with Honor from the Eli Broad College of Business at Michigan State University with a B.A. in Hospitality Business and a minor in Real Estate Investment Management. He also holds a Master of Business Administration from the Robert H. Smith School of Business at the University of Maryland and currently serves on the International Alumni Executive Board for Michigan State University.

Please visit http://www.medallia.com for more information.

Mr. Ryskamp can be contacted at geoff@medallia.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.