Editorial Board   Guest Author

Mr. Groves

Bill Groves

Hotel General Manager, Atrium Hospitality

Bill Groves serves as a hotel general manager for Alpharetta, Georgia-based Atrium Hospitality, ranked one of the nation's largest hotel operators and recently awarded a Top Workplaces 2020 honor by The Atlanta Journal-Constitution. With more than 30 years in the service industry, Mr. Groves is currently GM at the Embassy Suites by Hilton Greenville Golf Resort & Conference Center in South Carolina. The hotel was recently recognized by Hilton for being ranked among the top 10% of the brand set worldwide in outstanding quality performance.

Mr. Groves is responsible for the daily operations and financial success of both the 268-room/suite hotel in Greenville and the on-site golf course, The Preserve at Verdae. He also assists Atrium Hospitality with taskforce GM assignments.

He has more than 24 years of continuous experience with Hilton brand properties. After earning his Bachelor of Science in Business Administration from Western Carolina University, Mr. Groves began his hotel management career at the Embassy Suites by Hilton Greensboro in North Carolina, then operated by John Q. Hammons Hotels & Resorts (JQH). His extensive career also includes hospitality assignments in South Carolina at the Embassy Suites by Hilton North Charleston and the Homewood Suites by Hilton Greenville.

Mr. Groves has a reputation for creating strong positive cultures and identifying potential talent to help grow. He has been recognized with numerous awards and certifications. Most recently, Mr. Groves was awarded the Excellence in Operational Leadership from Hilton for the Embassy Suites by Hilton brand and also the Hotelier of the Year by the South Carolina Restaurant and Lodging Association.

Volunteering in the community is one of Mr. Groves' passions. He is a current board member of Visit Greenville, SC and serves as the president of the Upstate South Carolina Restaurant and Lodging Association Chapter. His historic service spans board appointments with Big Brothers Big Sisters of the Upstate, Greenville Technical College, Virginia College, and the March of Dimes.

When not on property with his Atrium Hospitality family, Mr. Groves enjoys spending time with his wife and sons, coaching youth sports, and playing golf.

Please visit http://www.atriumhospitality.com for more information.

Mr. Groves can be contacted at +1 864-676-9090 or bill.groves@atriumhospitality.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.