Editorial Board   Guest Author

Mr. Gollan

Doug Gollan

Editor-in-Chief & Founder, DG Amazing Experiences - Private Jet Card Comparisons

Doug Gollan is a travel and luxury lifestyle journalist and media executive who has been in the industry for over 30 years. He is considered an expert on marketing to Ultra High Net Worth (UHNW) consumers with a focus on private aviation. He has been involved in dozens of research projects surveying both consumer and travel industry executives.

Mr. Gollan grew up in a travel industry family and knew if he wasn't going to be a sports reporter, travel and tourism was his dream industry. After starting as a young reporter covering the airline industry in the late 1980s, he rose to leadership positions at a leading B2B travel magazine group. During his tenure, it moved from fourth to first place in its market and became one of the five largest magazines in the world as measured by Ad Age.

Mr. Gollan then launched a consumer magazine targeting UHNW private jet travelers where he served as President and Editor-in-Chief. He has also authored several books on UHNW sales and marketing, including 'Secrets of Selling to the Super Rich', and 'The Sky's the Limit: Marketing Luxury to the New Jet Set'.

Since 2015, Mr. Gollan has built a boutique digital media and consulting company focused on private aviation users. His weekly e-newsletter DG Amazing Experiences reaches over 25,000 full and fractional private aircraft owners, and Private Jet Card Comparisons is the only independent buyer's guide to private aviation memberships, comparing over 250 programs by more than 65 variables. He contributes to Forbes.com covering the business of luxury travel.

Please visit https://www.privatejetcardcomparisons.com for more information.

Linkedin Profile: https://www.linkedin.com/in/doug-gollan-ba1181/

Mr. Gollan can be contacted at +1 917-328-6518 or doug.gollan@privatejetcardcomparisons.com

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.