Editorial Board   Guest Author

Mr. Gollan

Doug Gollan

Editor-in-Chief & Founder, DG Amazing Experiences - Private Jet Card Comparisons

Doug Gollan is a travel and luxury lifestyle journalist and media executive who has been in the industry for over 30 years. He is considered an expert on marketing to Ultra High Net Worth (UHNW) consumers with a focus on private aviation. He has been involved in dozens of research projects surveying both consumer and travel industry executives.

Mr. Gollan grew up in a travel industry family and knew if he wasn't going to be a sports reporter, travel and tourism was his dream industry. After starting as a young reporter covering the airline industry in the late 1980s, he rose to leadership positions at a leading B2B travel magazine group. During his tenure, it moved from fourth to first place in its market and became one of the five largest magazines in the world as measured by Ad Age.

Mr. Gollan then launched a consumer magazine targeting UHNW private jet travelers where he served as President and Editor-in-Chief. He has also authored several books on UHNW sales and marketing, including 'Secrets of Selling to the Super Rich', and 'The Sky's the Limit: Marketing Luxury to the New Jet Set'.

Since 2015, Mr. Gollan has built a boutique digital media and consulting company focused on private aviation users. His weekly e-newsletter DG Amazing Experiences reaches over 25,000 full and fractional private aircraft owners, and Private Jet Card Comparisons is the only independent buyer's guide to private aviation memberships, comparing over 250 programs by more than 65 variables. He contributes to Forbes.com covering the business of luxury travel.

Please visit https://www.privatejetcardcomparisons.com for more information.

Linkedin Profile: https://www.linkedin.com/in/doug-gollan-ba1181/

Mr. Gollan can be contacted at +1 917-328-6518 or doug.gollan@privatejetcardcomparisons.com

Coming up in June 2020...

Sales & Marketing: Technology Rules

It is impossible for any hotel to develop an effective sales and marketing plan that doesn't include a wide-ranging digital strategy. Online platforms have impacted virtually every aspect of their business, due to major changes in how Internet users research, plan, and book their hotel visits. As a result, a successful plan includes generating traffic through the use of a hotel website, social media, email and a myriad of other digital marketing technologies. One such strategy uses data collection and automation technology to create personalized content to individual customers. The goal of personalization marketing is to engage potential customers by communicating with them as individuals - to establish a more personal relationship - as a way of encouraging them to visit a property. Video marketing is also extremely important. Showing someone authentic video from a specific location is immersive and engaging, and video is still the preferred way for customers to interact with a hotel brand. Voice and Visual Search are increasingly in demand, as consumers are moving away from typing queries into a search engine. Instead, they can simply speak their request into their phone, and find and book a hotel without ever typing a word. Similarly, other platforms allow consumers to search visually for almost any image, and find out pricing information, shopping comparisons and how-to-buy - all from the app. The adoption of Artificial Intelligence is also becoming popular. The ability of chatbots to answer simple questions or fulfill requests 24/7 is undeniably appealing. In addition, A.I. seems best positioned to qualify leads that can be later nurtured and closed by a human sales expert - all at a fraction of the cost of a traditional support team. The June Hotel Business Review will examine how some sales and marketing professionals are integrating these innovative technologies into their operations.