Editorial Board   Guest Author

Mr. Gollan

Doug Gollan

Editor-in-Chief & Founder, DG Amazing Experiences - Private Jet Card Comparisons

Doug Gollan is a travel and luxury lifestyle journalist and media executive who has been in the industry for over 30 years. He is considered an expert on marketing to Ultra High Net Worth (UHNW) consumers with a focus on private aviation. He has been involved in dozens of research projects surveying both consumer and travel industry executives.

Mr. Gollan grew up in a travel industry family and knew if he wasn't going to be a sports reporter, travel and tourism was his dream industry. After starting as a young reporter covering the airline industry in the late 1980s, he rose to leadership positions at a leading B2B travel magazine group. During his tenure, it moved from fourth to first place in its market and became one of the five largest magazines in the world as measured by Ad Age.

Mr. Gollan then launched a consumer magazine targeting UHNW private jet travelers where he served as President and Editor-in-Chief. He has also authored several books on UHNW sales and marketing, including 'Secrets of Selling to the Super Rich', and 'The Sky's the Limit: Marketing Luxury to the New Jet Set'.

Since 2015, Mr. Gollan has built a boutique digital media and consulting company focused on private aviation users. His weekly e-newsletter DG Amazing Experiences reaches over 25,000 full and fractional private aircraft owners, and Private Jet Card Comparisons is the only independent buyer's guide to private aviation memberships, comparing over 250 programs by more than 65 variables. He contributes to Forbes.com covering the business of luxury travel.

Please visit https://www.privatejetcardcomparisons.com for more information.

Linkedin Profile: https://www.linkedin.com/in/doug-gollan-ba1181/

Mr. Gollan can be contacted at +1 917-328-6518 or doug.gollan@privatejetcardcomparisons.com

Coming up in September 2020...

Hotel Group Meetings: Demand vs. Supply

It is a great time for hotel group meetings. It is expected that once again this sector will grow by 5-10% in 2020, partly due to the increasing value of in-person group meetings. Because people now spend so much time in front of their screens, face-to-face interactions have become a more treasured commodity in our modern world. Plus, the use of social media reinforces the value of engagement, discussion, conversation, and networking - all areas where group meetings shine. Despite this rosy outlook, there is a concern that demand for meetings far exceeds the supply of suitable venues and hotels. There are very few "big box" properties with 500-plus rooms and extensive conference facilities being built, and this shortage of inventory could pose a serious challenge for meeting planners. In addition to location concerns, the role of the meeting planner has also evolved significantly. Planners are no longer just meeting coordinators - they are de facto travel agents. Cultural interactions, local dining, experiential travel, and team-building activities are all now a part of their meeting mix. Plus, they have to cater to evolving tastes. Millennials are insisting on healthier venues and activities, and to meet their demands, hotels are making yoga breaks, fresh-pressed juices, plant-based diets, state-of-the-art gyms, and locally-sourced menus available. Millennials are also insisting that meeting venues practice Corporate Social Responsibility, which means upholding sustainable and ethical values; investment in the local community; health and well-being of employees; and general business practices that reflect being good citizens of the planet. Finally, there is a growing trend to merge meetings with other local events, such as music festivals, sporting events, and cultural attractions. The December Hotel Business Review will report on issues relevant to group meetings and will document what some hotels are doing to support this part of their operations.