Editorial Board   Guest Author

Ms. Gardenswartz

Alissa Gardenswartz

Shareholder, Brownstein Hyatt Farber Schreck

Alissa Gardenswartz brings a wide scope of consumer protection and antitrust expertise and more than a decade of public sector experience to her practice. As both an accomplished litigator and respected former regulator,  Ms. Gardenswartz helps clients navigate inquiries from both state attorneys general and federal authorities through her extensive substantive knowledge of the law and her relationships with government officials across the country.

Ms. Gardenswartz also uses her background to work with clients in developing proactive litigation and compliance strategies that mitigate risk while maintaining profitability.

Prior to joining Brownstein, Ms. Gardenswartz served as the deputy attorney general for consumer protection in the Colorado Attorney General's office, where she oversaw all of the office's consumer protection and antitrust enforcement activities, including multistate actions. She frequently testified before the Colorado General Assembly on consumer protection legislation and was one of the principal drafters of Colorado's new data protection and breach notification laws.

Before she was appointed deputy attorney general, Ms. Gardenswartz litigated several high-profile false advertising, financial fraud, antitrust and charity fraud cases as an assistant attorney general. While in the attorney general's office, she served as president of the National Association of State Charity Officials and as faculty for both the National Attorneys General Training & Research Institute and the National Institute for Trial Advocacy.

Ms. Gardenswartz previously worked in private practice in both Denver and Washington, D.C., and began her career with the U.S. Federal Trade Commission Bureau of Competition, where she earned awards for outstanding contributions to the FTC's Merger Enforcement and Merger Litigation programs.

Ms. Gardenswartz's substantive expertise includes unfair and deceptive acts and practices (UDAP) law, federal and state antitrust law, regulation of consumer credit and alternative financial products, data privacy and nonprofit regulation.

Please visit http://www.bhfs.com for more information.

Ms. Gardenswartz can be contacted at +1 303-223-1100 or agardenswartz@bhfs.com

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.