Editorial Board   Guest Author

Ms. Gardenswartz

Alissa Gardenswartz

Shareholder, Brownstein Hyatt Farber Schreck

Alissa Gardenswartz brings a wide scope of consumer protection and antitrust expertise and more than a decade of public sector experience to her practice. As both an accomplished litigator and respected former regulator,  Ms. Gardenswartz helps clients navigate inquiries from both state attorneys general and federal authorities through her extensive substantive knowledge of the law and her relationships with government officials across the country.

Ms. Gardenswartz also uses her background to work with clients in developing proactive litigation and compliance strategies that mitigate risk while maintaining profitability.

Prior to joining Brownstein, Ms. Gardenswartz served as the deputy attorney general for consumer protection in the Colorado Attorney General's office, where she oversaw all of the office's consumer protection and antitrust enforcement activities, including multistate actions. She frequently testified before the Colorado General Assembly on consumer protection legislation and was one of the principal drafters of Colorado's new data protection and breach notification laws.

Before she was appointed deputy attorney general, Ms. Gardenswartz litigated several high-profile false advertising, financial fraud, antitrust and charity fraud cases as an assistant attorney general. While in the attorney general's office, she served as president of the National Association of State Charity Officials and as faculty for both the National Attorneys General Training & Research Institute and the National Institute for Trial Advocacy.

Ms. Gardenswartz previously worked in private practice in both Denver and Washington, D.C., and began her career with the U.S. Federal Trade Commission Bureau of Competition, where she earned awards for outstanding contributions to the FTC's Merger Enforcement and Merger Litigation programs.

Ms. Gardenswartz's substantive expertise includes unfair and deceptive acts and practices (UDAP) law, federal and state antitrust law, regulation of consumer credit and alternative financial products, data privacy and nonprofit regulation.

Please visit http://www.bhfs.com for more information.

Ms. Gardenswartz can be contacted at +1 303-223-1100 or agardenswartz@bhfs.com

Coming up in September 2020...

Hotel Group Meetings: Demand vs. Supply

It is a great time for hotel group meetings. It is expected that once again this sector will grow by 5-10% in 2020, partly due to the increasing value of in-person group meetings. Because people now spend so much time in front of their screens, face-to-face interactions have become a more treasured commodity in our modern world. Plus, the use of social media reinforces the value of engagement, discussion, conversation, and networking - all areas where group meetings shine. Despite this rosy outlook, there is a concern that demand for meetings far exceeds the supply of suitable venues and hotels. There are very few "big box" properties with 500-plus rooms and extensive conference facilities being built, and this shortage of inventory could pose a serious challenge for meeting planners. In addition to location concerns, the role of the meeting planner has also evolved significantly. Planners are no longer just meeting coordinators - they are de facto travel agents. Cultural interactions, local dining, experiential travel, and team-building activities are all now a part of their meeting mix. Plus, they have to cater to evolving tastes. Millennials are insisting on healthier venues and activities, and to meet their demands, hotels are making yoga breaks, fresh-pressed juices, plant-based diets, state-of-the-art gyms, and locally-sourced menus available. Millennials are also insisting that meeting venues practice Corporate Social Responsibility, which means upholding sustainable and ethical values; investment in the local community; health and well-being of employees; and general business practices that reflect being good citizens of the planet. Finally, there is a growing trend to merge meetings with other local events, such as music festivals, sporting events, and cultural attractions. The December Hotel Business Review will report on issues relevant to group meetings and will document what some hotels are doing to support this part of their operations.