Editorial Board   Guest Author

Ms. Wright

Janet Wright

Director of Risk Management, Ryan Specialty Group

Janet Wright is the Director of Risk Management for SUITELIFE Underwriting Managers. She is responsible for enhancing and growing SUITELIFE's risk management division, securing the company's position as a leading underwriting manager.

Ms. Wright works in partnership with SUITELIFE's underwriting and sales teams, carriers, third party administrators, vendors, brokers and clients to deliver value-added risk services to private and publicly traded companies.

Ms. Wright has overseen and managed expansive risk management operations at smaller and larger publicly traded companies throughout her career. In her previous role, she served as senior risk manager for BlueLine Rental, where she utilized her comprehensive insurance experience to oversee the risk management program for 140 branches. She secured substantial savings for the company and implemented progressive process improvements while leading the team.

Ms. Wright also worked as director of marketing at Schutjer Bogar, where she led the firm's marketing efforts, coordinated a new client implementation process, and oversaw the company's charitable contributions. She also has years of underwriting experience, having served as an underwriter at industry giants Nationwide Insurance and Delta Dental, developing rates and underwriting guidelines for new business proposals and working with an array of complex risk management offerings.

Ms. Wright is a member of the Risk Management Society (RIMS) and holds various environmental health and safety certifications. She graduated from Shippensburg University of Pennsylvania with a bachelor's degree in English.

Please visit https://www.suitelifeum.com/ for more information.

Ms. Wright can be contacted at +1 610-989-2736 or janet.wright@suitelifeum.com

Coming up in June 2020...

Sales & Marketing: Technology Rules

It is impossible for any hotel to develop an effective sales and marketing plan that doesn't include a wide-ranging digital strategy. Online platforms have impacted virtually every aspect of their business, due to major changes in how Internet users research, plan, and book their hotel visits. As a result, a successful plan includes generating traffic through the use of a hotel website, social media, email and a myriad of other digital marketing technologies. One such strategy uses data collection and automation technology to create personalized content to individual customers. The goal of personalization marketing is to engage potential customers by communicating with them as individuals - to establish a more personal relationship - as a way of encouraging them to visit a property. Video marketing is also extremely important. Showing someone authentic video from a specific location is immersive and engaging, and video is still the preferred way for customers to interact with a hotel brand. Voice and Visual Search are increasingly in demand, as consumers are moving away from typing queries into a search engine. Instead, they can simply speak their request into their phone, and find and book a hotel without ever typing a word. Similarly, other platforms allow consumers to search visually for almost any image, and find out pricing information, shopping comparisons and how-to-buy - all from the app. The adoption of Artificial Intelligence is also becoming popular. The ability of chatbots to answer simple questions or fulfill requests 24/7 is undeniably appealing. In addition, A.I. seems best positioned to qualify leads that can be later nurtured and closed by a human sales expert - all at a fraction of the cost of a traditional support team. The June Hotel Business Review will examine how some sales and marketing professionals are integrating these innovative technologies into their operations.