Editorial Board   Guest Author

Mr. J. Sander

William J. Sander

Chief Executive Officer, Seagate Hospitality Group

William J. Sander is CEO of Seagate Hospitality Group, a premier hospitality management company based in Delray Beach, Florida. His responsibilities are wide-ranging and include oversight of all operations, strategic planning, and management of The Seagate Hotel & Spa, The Seagate Country Club, The Seagate Beach Club, The Seagate Yacht Club, and The Seagate Condominium Management Group and The Lake House Canandaigua.

Prior to joining Seagate Hospitality Group, Mr. Sander was General Manager of the award-winning XV Beacon hotel in Boston from 1999 through 2009. During his tenure, XV Beacon was repeatedly honored by the nation's top travel publications, including as the #1 Hotel in Boston by Travel + Leisure; one of the "Top 100 Best Hotels in the World" by Travel + Leisure; and one of the "Top 100 Best Hotels in the World" by Conde Nast Traveler. The hotel was also honored as "Best Boutique Hotel in the World" by Robb Report after its first year in operation.

Mr. Sander's previous experience includes various positions at other prominent Massachusetts hotels, including the Charles Hotel in Cambridge and Boston Harbor Hotel. He also held executive roles throughout the country at Rosewood Hotel Crescent Court in Dallas, The Houstonian in Houston, and The Claremont Resort & Spa in Berkeley, California.

Born in Hartford, Connecticut, Mr. Sander studied for a career in hospitality at Manchester Community College. He furthered his education at the University of Hartford and previously served on the Board of Trusties at the Salem State University School of Hospitality.

Please visit http://www.theseagatehotel.com/ for more information.

Mr. J. Sander can be contacted at +1 561-665-4800 or wsander@theseagatehotel.com

Coming up in June 2020...

Sales & Marketing: Technology Rules

It is impossible for any hotel to develop an effective sales and marketing plan that doesn't include a wide-ranging digital strategy. Online platforms have impacted virtually every aspect of their business, due to major changes in how Internet users research, plan, and book their hotel visits. As a result, a successful plan includes generating traffic through the use of a hotel website, social media, email and a myriad of other digital marketing technologies. One such strategy uses data collection and automation technology to create personalized content to individual customers. The goal of personalization marketing is to engage potential customers by communicating with them as individuals - to establish a more personal relationship - as a way of encouraging them to visit a property. Video marketing is also extremely important. Showing someone authentic video from a specific location is immersive and engaging, and video is still the preferred way for customers to interact with a hotel brand. Voice and Visual Search are increasingly in demand, as consumers are moving away from typing queries into a search engine. Instead, they can simply speak their request into their phone, and find and book a hotel without ever typing a word. Similarly, other platforms allow consumers to search visually for almost any image, and find out pricing information, shopping comparisons and how-to-buy - all from the app. The adoption of Artificial Intelligence is also becoming popular. The ability of chatbots to answer simple questions or fulfill requests 24/7 is undeniably appealing. In addition, A.I. seems best positioned to qualify leads that can be later nurtured and closed by a human sales expert - all at a fraction of the cost of a traditional support team. The June Hotel Business Review will examine how some sales and marketing professionals are integrating these innovative technologies into their operations.