Editorial Board   Guest Author

Mr. Spelts

Larry Spelts

President, Lodging & Lifestyle Adventures, Indigo Road Hospitality Group

Larry Spelts has spent his career in the development and management of hotels, restaurants, spas, co-work, and social and fitness clubs with a focus on value creation through creating unique, new lifestyle concepts. He serves investors by conducting the strategic analysis of investment opportunities and guiding the development or acquisition process including market analysis, creation of brand identity and business strategy.

On the acquisition side, Mr. Spelts has led the repositioning of underperforming assets to create value for asset owners and partners, particularly for independent hotels.

Mr. Spelts has had the opportunity to establish three successful hospitality companies, including the Texas-based Village Hospitality, which spearheaded the programming for a $500 million, 500,000 square-foot, mixed-use development project - now operated by the group. His recent work includes time at The Carlyle luxury hotel in New York and serving as president and chief development officer at Expotel Hospitality Services, preceded by time as vice president of business development with Charlestowne Hotels.

As of 2020, Mr. Spelts has secured hotel development and management deals for over forty hotels, including a period from 2009 until 2017 during which he led business development for Charlestowne Hotels, and played a lead role in the growth of their portfolio of managed hotels from 12 to 50 properties.

Among Mr. Spelts's strengths are organization design, branding, and strategic analysis. This combination enables him as a leader in the hospitality space to synthesize business performance and market data to think creatively and strategically about concept positioning and optimizing market opportunities while providing effective leadership for a multi-functional organization. The skills he gained through his work experiences were further refined through earning an MBA from NYU's Stern School of Business which he completed in 2009.

Please visit http://www.theindigoroad.com/ for more information.

Linkedin Profile: https://www.linkedin.com/in/larry-j-spelts-53437a3/

Mr. Spelts can be contacted at +1 843-297-8385 or lspelts@theindigoroad.com

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.