Editorial Board   Guest Author

Mr. Wang

Lucheng Wang

Part-time Teaching Assistant, Florida International University

Lucheng Wang is the Part-time Teaching Assistant for the Chaplin School of Hospitality at Florida International University. He has his bachelor's and master's degree in Hospitality and Tourism Management at Florida International University.

As a native Chinese, Mr. Wang has an interest in the Chinese food and beverage industry began after he graduated from high school. During this time, he has worked in a variety of positions in world-famous hospitality companies such as Hilton, Four Seasons, Yum!, and IHG.

While working on his master's degree and thesis at FIU, Mr. Wang worked as a Teaching Assistant. Here he gained further interest in food and beverage management by doing research. He has combined the experience and theory gained in his previous work and study, to discuss research topics closely related to the food and beverage industry.

Further, Mr. Wang has a great interest in the standardization of the Chinese culinary field. He hopes that through research, it can help reduce the cost consumption of the food and beverage industry, minimizing the difference in the cost consumption of different food and beverage workplaces under variable cultural background and working habits.

Mr. Wang is currently a Part-time Teaching Assistant for the Chaplin School of Hospitality at Florida International University, working on research about the demand forecast of Online Food Delivery (OFD) in China and the United States. Through modeling, it analyzes future needs and ultimately helps companies optimize cost allocation.

Please visit http://hospitality.fiu.edu/ for more information.

Mr. Wang can be contacted at +1 305-608-8487 or lwang052@fiu.edu

Coming up in June 2020...

Sales & Marketing: Technology Rules

It is impossible for any hotel to develop an effective sales and marketing plan that doesn't include a wide-ranging digital strategy. Online platforms have impacted virtually every aspect of their business, due to major changes in how Internet users research, plan, and book their hotel visits. As a result, a successful plan includes generating traffic through the use of a hotel website, social media, email and a myriad of other digital marketing technologies. One such strategy uses data collection and automation technology to create personalized content to individual customers. The goal of personalization marketing is to engage potential customers by communicating with them as individuals - to establish a more personal relationship - as a way of encouraging them to visit a property. Video marketing is also extremely important. Showing someone authentic video from a specific location is immersive and engaging, and video is still the preferred way for customers to interact with a hotel brand. Voice and Visual Search are increasingly in demand, as consumers are moving away from typing queries into a search engine. Instead, they can simply speak their request into their phone, and find and book a hotel without ever typing a word. Similarly, other platforms allow consumers to search visually for almost any image, and find out pricing information, shopping comparisons and how-to-buy - all from the app. The adoption of Artificial Intelligence is also becoming popular. The ability of chatbots to answer simple questions or fulfill requests 24/7 is undeniably appealing. In addition, A.I. seems best positioned to qualify leads that can be later nurtured and closed by a human sales expert - all at a fraction of the cost of a traditional support team. The June Hotel Business Review will examine how some sales and marketing professionals are integrating these innovative technologies into their operations.