Editorial Board   Guest Author

Mr. Flohr

Timothy Flohr

Program Manager, University of Memphis - Kemmons Wilson School of Hospitality and Resort Management

Tim Flohr is the Program Manager for the Kemmons Wilson Culinary Institute at The University of Memphis. Center in Cordova, TN. In his role, He will oversee the administration, faculty, and student services to provide a culinary certificate program, the new Bachelor of Arts in Culinary Arts, recreational & professional development programs, as well as special events.

Mr. Flohr has 25+ years of leadership experience in the food and beverage industry and Project Management throughout the Mid-Atlantic Region and New York City. Concurrently, he is an instructor and Internship Coordinator for the Kemmons Wilson School of Hospitality and Resort Management

Mr. Flohr has been instrumental in redesigning the KWS Internship Program by creating both employer and student internship handbooks and piloting Axiom Mentor software, which is designed to streamline the internship process (for academic credit) for faculty, students, and employers. Most recently, he was the architect of the PHASE 1 bridge program, an online learning hub and resource repository for students enrolled in the Kemmon Wilson School's dual enrollment program at Collierville High School.

Mr. Flohr received a publishing contract to write his first textbook, Project Management for the Hospitality Industry, which will be available in August 2020. As part of the textbook, he is collaborating with KMI (Knowledge Matters Inc.) in creating the first cloud-based, educational simulation for Project Management in the hospitality industry.

Mr. Flohr received his bachelor's degree from the University of Delaware's Hotel, Restaurant and Institutional Management Program in 1997 and he earned his MBA, with a concentration in Business Analytics, from Drexel University in 2015. He is currently pursuing his Ed.D. in Higher Education at The University of Memphis.

In addition to his academic credentials, Mr. Flohr attained his PMP® (Project Management Professional) certification from the Project Management Institute in 2014 and his CFBE® (Certified Food and Beverage Executive) certification from the American Hotel and Lodging Educational Institute in 2012. He is also a registered ServSafe® Instructor and Proctor, teaching both the ServSafe® Food Manager and ServSafe® Alcohol courses at The University of Memphis.

Please visit http://www.memphis.edu/wilson for more information.

Linkedin Profile: https://www.linkedin.com/in/tim-flohr-mba-pmp-cfbe-8696b039/

Mr. Flohr can be contacted at +1 901-800-7142 or tflohr1@memphis.edu

Coming up in June 2020...

Sales & Marketing: Technology Rules

It is impossible for any hotel to develop an effective sales and marketing plan that doesn't include a wide-ranging digital strategy. Online platforms have impacted virtually every aspect of their business, due to major changes in how Internet users research, plan, and book their hotel visits. As a result, a successful plan includes generating traffic through the use of a hotel website, social media, email and a myriad of other digital marketing technologies. One such strategy uses data collection and automation technology to create personalized content to individual customers. The goal of personalization marketing is to engage potential customers by communicating with them as individuals - to establish a more personal relationship - as a way of encouraging them to visit a property. Video marketing is also extremely important. Showing someone authentic video from a specific location is immersive and engaging, and video is still the preferred way for customers to interact with a hotel brand. Voice and Visual Search are increasingly in demand, as consumers are moving away from typing queries into a search engine. Instead, they can simply speak their request into their phone, and find and book a hotel without ever typing a word. Similarly, other platforms allow consumers to search visually for almost any image, and find out pricing information, shopping comparisons and how-to-buy - all from the app. The adoption of Artificial Intelligence is also becoming popular. The ability of chatbots to answer simple questions or fulfill requests 24/7 is undeniably appealing. In addition, A.I. seems best positioned to qualify leads that can be later nurtured and closed by a human sales expert - all at a fraction of the cost of a traditional support team. The June Hotel Business Review will examine how some sales and marketing professionals are integrating these innovative technologies into their operations.