Editorial Board   Guest Author

Mr. Fantoni

Renato Fantoni

Director, HPS Hotel Reservations

Renato Fantoni has worked in the Hotel and Travel industry for over 3 decades. As a director and owner of London based HPS Reservations, he has developed the company, which was established in 1971, from a hotel representative to a marketing and reservations hub promoting many independent properties around the world to the UK travel market.

Mr. Fantoni has also been involved in education and development for many years too. He is a work-place performance coach/trainer and specializes in helping people develop their personal and corporate potential. The inspiration for this came from realizing that tourism is a people oriented activity and that learning & development concerns itself with the same.

Mr. Fantoni lectures in tourism at two London universities and is an assessor and writer for an examination board whose courses are taken in many countries. He is the author of a book called The Beautiful Mind Game which takes methods and lessons from the sport of Soccer and transposes them into the work place. He is currently writing a book about the psychology of travel and how to balance traveler's experiences with the skills of 21st Century travel professionals.

Mr. Fantoni's personal website / blog deals with the art and science of travel. He has a penchant for comparing and contrasting disconnected topics to come up with new ways of seeing and perceiving. His perspective when writing is like an anonymous voyeur. Like a fleeting tourist observing a few moments of somebody else's life with some impunity. And the lesson? The lesson is to do this yet you must still ensure you maintain distance, discretion and respect

Mr. Fantoni's writing peers out through a porthole at many varied things and focuses on: Travel\Hotels, Leadership, Coaching, Education & Football.  By assuming the position of a tourist Mr. Fantoni believes he can purloin the outside (objective) view while being aware that his state of passing through will still affect what lies below.

Please visit http://www.tourister.co.uk for more information.

Linkedin Profile: https://www.linkedin.com/in/renato-fantoni-8886864/

Mr. Fantoni can be contacted at +44 208-446-0126 or renato@fantoni.info

Coming up in June 2020...

Sales & Marketing: Technology Rules

It is impossible for any hotel to develop an effective sales and marketing plan that doesn't include a wide-ranging digital strategy. Online platforms have impacted virtually every aspect of their business, due to major changes in how Internet users research, plan, and book their hotel visits. As a result, a successful plan includes generating traffic through the use of a hotel website, social media, email and a myriad of other digital marketing technologies. One such strategy uses data collection and automation technology to create personalized content to individual customers. The goal of personalization marketing is to engage potential customers by communicating with them as individuals - to establish a more personal relationship - as a way of encouraging them to visit a property. Video marketing is also extremely important. Showing someone authentic video from a specific location is immersive and engaging, and video is still the preferred way for customers to interact with a hotel brand. Voice and Visual Search are increasingly in demand, as consumers are moving away from typing queries into a search engine. Instead, they can simply speak their request into their phone, and find and book a hotel without ever typing a word. Similarly, other platforms allow consumers to search visually for almost any image, and find out pricing information, shopping comparisons and how-to-buy - all from the app. The adoption of Artificial Intelligence is also becoming popular. The ability of chatbots to answer simple questions or fulfill requests 24/7 is undeniably appealing. In addition, A.I. seems best positioned to qualify leads that can be later nurtured and closed by a human sales expert - all at a fraction of the cost of a traditional support team. The June Hotel Business Review will examine how some sales and marketing professionals are integrating these innovative technologies into their operations.