Editorial Board   Guest Author

Mr. Bornholdt

Dan Bornholdt

Founder & Owner, Green Suites Hotel Solutions

Eco-preneur Dan Bornholdt is the founder/owner of Ecorp, Inc. dba Green Suites Hotel Solutions. Additionally, Mr. Bornholdt owns all or a stake in several "green" ventures including luxury bamboo towel maker WiseTOWL.com, ProjectPlanetProgram.com, and ToilessPaper.com, a toilet paper brand.

He dropped out of University of California, Berkeley in 1979 as an English Major to start his first venture. Green Suites Hotel Solutions remains his core passion. Founded in 1993, Green Suites Hotel Solutions provides "profitable environmental solutions for the lodging industry." In 27 years, they have worked with over 4000 hotels in 50 states and 25 countries, preventing more than 500 million amenity packages from going into our oceans and local landfills while saving their hotel properties over $100 million dollars in energy, water, waste, and labor costs. The company's new goal is to reduce more than 5 billion tiny plastic bottles and soap bars by 2025. 

On a personal front, Mr. Bornholdt has had a life he wouldn't trade with anyone. Having customers around the globe has allowed him to raise two extraordinary daughters (independent homeowners, both in their mid-twenties--proud papa) while traveling to over 70 countries, climbing several sizable mountains in Asia and South America, and completing 3 Pacific Ocean crossings. When at home in California he is an innovative woodworker who invented the wooden "pocket urn," a handcrafted urn that allows one to take their loved ones with them, be that a vacation or just to their favorite breakfast spot. In 2017, Mr. Bornholdt co-founded the non-profit YourLemonadeStand.org that places entrepreneurs into classrooms to show students that there are a million ways to make it in the world. 

Please visit http://www.greensuites.com for more information.

Mr. Bornholdt can be contacted at +1 909-920-1277 or dan@greensuites.com

Coming up in June 2020...

Sales & Marketing: Technology Rules

It is impossible for any hotel to develop an effective sales and marketing plan that doesn't include a wide-ranging digital strategy. Online platforms have impacted virtually every aspect of their business, due to major changes in how Internet users research, plan, and book their hotel visits. As a result, a successful plan includes generating traffic through the use of a hotel website, social media, email and a myriad of other digital marketing technologies. One such strategy uses data collection and automation technology to create personalized content to individual customers. The goal of personalization marketing is to engage potential customers by communicating with them as individuals - to establish a more personal relationship - as a way of encouraging them to visit a property. Video marketing is also extremely important. Showing someone authentic video from a specific location is immersive and engaging, and video is still the preferred way for customers to interact with a hotel brand. Voice and Visual Search are increasingly in demand, as consumers are moving away from typing queries into a search engine. Instead, they can simply speak their request into their phone, and find and book a hotel without ever typing a word. Similarly, other platforms allow consumers to search visually for almost any image, and find out pricing information, shopping comparisons and how-to-buy - all from the app. The adoption of Artificial Intelligence is also becoming popular. The ability of chatbots to answer simple questions or fulfill requests 24/7 is undeniably appealing. In addition, A.I. seems best positioned to qualify leads that can be later nurtured and closed by a human sales expert - all at a fraction of the cost of a traditional support team. The June Hotel Business Review will examine how some sales and marketing professionals are integrating these innovative technologies into their operations.