Editorial Board   Guest Author

Mr. Gunewardane

Ranjit Gunewardane

Vice President, Hotel Solutions Partnership

Ranjit Gunewardane Vice President of Hotel Solutions Partnership.  He brings unique cross border experience and a broad range of multi-disciplinary skills to play in advising clients on all aspects of Hotel Systems Automation and Digital Transformation.

With over 35 years of experience as an hotelier, Mr. Gunewardane has worked with luxury hotel brands InterContinental Hotels Group and Kempinski developing designs for luxury hotels and Royal Guest Palaces in Asia, Middle East and Africa, through innovation, creativity and change. He has worked with passion and flare throughout his 35 years' experience in the hotel industry, whether as Area Director of Engineering, Middle East and Africa with InterContinental Hotels Group (IHG) or Executive Director of Engineering with Kempinski. While responsible for the Facility Management activities of 64 IHG-managed hotels and eight Royal Guest Palaces in the Middle East and Africa region, he ensured the efficient operation and maintenance of the assets by applying state-of-the art Planned Preventive Maintenance programs and providing exceptional guidance on standards of Fire and Life Safety. The benefits of a detailed, comprehensive Energy Management and Conservation program implemented in all properties were many and included commendable savings, reduced capital costs from economies of scale, and increased environmental benefits.

He was registered a Chartered Engineer by The Engineering Council, United Kingdom in July 1989, and thereafter made a Fellow of the Institution of Mechanical Engineers, United Kingdom in October 1999 (C.Eng.F.I.Mech.E). He is an active member of the Construction Specification Institute, USA, American Society of Heating Refrigeration and Air-Conditioning Engineers, USA, National Fire Protection Association, USA, and the Association of Energy Engineers, USA.

Please visit http://www.hotelsolutionspartnership.com for more information.

Mr. Gunewardane can be contacted at +1 617-595-3114 or ranjitgunewardane@hotelsolutionspartnership.com

Coming up in June 2020...

Sales & Marketing: Technology Rules

It is impossible for any hotel to develop an effective sales and marketing plan that doesn't include a wide-ranging digital strategy. Online platforms have impacted virtually every aspect of their business, due to major changes in how Internet users research, plan, and book their hotel visits. As a result, a successful plan includes generating traffic through the use of a hotel website, social media, email and a myriad of other digital marketing technologies. One such strategy uses data collection and automation technology to create personalized content to individual customers. The goal of personalization marketing is to engage potential customers by communicating with them as individuals - to establish a more personal relationship - as a way of encouraging them to visit a property. Video marketing is also extremely important. Showing someone authentic video from a specific location is immersive and engaging, and video is still the preferred way for customers to interact with a hotel brand. Voice and Visual Search are increasingly in demand, as consumers are moving away from typing queries into a search engine. Instead, they can simply speak their request into their phone, and find and book a hotel without ever typing a word. Similarly, other platforms allow consumers to search visually for almost any image, and find out pricing information, shopping comparisons and how-to-buy - all from the app. The adoption of Artificial Intelligence is also becoming popular. The ability of chatbots to answer simple questions or fulfill requests 24/7 is undeniably appealing. In addition, A.I. seems best positioned to qualify leads that can be later nurtured and closed by a human sales expert - all at a fraction of the cost of a traditional support team. The June Hotel Business Review will examine how some sales and marketing professionals are integrating these innovative technologies into their operations.