Editorial Board   

Mr. Spieser

Alain Spieser

Professor, Hotel Management School of Geneva (EHG)

After completing a 3 years course at Ecole Hotelière Strasbourg (France) Alain Spieser started his career in home town Luxembourg as receptionist at the Holiday Inn Luxembourg. After 6 months he was promoted to the group department followed one year later by another promotion as sales representative.

In 1987 Mr. Spieser joined the beautiful shores of Lake Geneva at the prestigious Royal Evian, a Leading Hotels of the World member. He spent a big bulk of his career (17 years) in the resort. First as manager for groups, then as Front Office Manager and finally as Director of Sales and Marketing. He created the Communication department which handled all the media relations worldwide.

In 2005 Mr. Spieser had the opportunity to join the opening team of Four Seasons Hotels and Resorts in Geneva as Director of Sales and Marketing. A wonderful and rich experience. The hotel opening was a repositioning after one year of closing and renovation. Working for Four Seasons was rewarding and very insightful. Four Seasons Hotel des Bergues became a leading hotel in Geneva in terms of prestige, occupancy and room revenue.

Six years later Mr. Spieser joined Hotel Management School of Geneva teaching Marketing and Communication.

All the teachers come from the "field" and have held top-level positions within the hospitality industry. They have made it both a personal and professional mission to ensure that each student is able to contribute to our motto "Making excellence a profession".

Please visit http://www.ehg.ch for more information.

Mr. Spieser can be contacted at +41 076-573-7524 or a.spieser@ehg.ch

Coming up in September 2020...

Hotel Group Meetings: Demand vs. Supply

It is a great time for hotel group meetings. It is expected that once again this sector will grow by 5-10% in 2020, partly due to the increasing value of in-person group meetings. Because people now spend so much time in front of their screens, face-to-face interactions have become a more treasured commodity in our modern world. Plus, the use of social media reinforces the value of engagement, discussion, conversation, and networking - all areas where group meetings shine. Despite this rosy outlook, there is a concern that demand for meetings far exceeds the supply of suitable venues and hotels. There are very few "big box" properties with 500-plus rooms and extensive conference facilities being built, and this shortage of inventory could pose a serious challenge for meeting planners. In addition to location concerns, the role of the meeting planner has also evolved significantly. Planners are no longer just meeting coordinators - they are de facto travel agents. Cultural interactions, local dining, experiential travel, and team-building activities are all now a part of their meeting mix. Plus, they have to cater to evolving tastes. Millennials are insisting on healthier venues and activities, and to meet their demands, hotels are making yoga breaks, fresh-pressed juices, plant-based diets, state-of-the-art gyms, and locally-sourced menus available. Millennials are also insisting that meeting venues practice Corporate Social Responsibility, which means upholding sustainable and ethical values; investment in the local community; health and well-being of employees; and general business practices that reflect being good citizens of the planet. Finally, there is a growing trend to merge meetings with other local events, such as music festivals, sporting events, and cultural attractions. The December Hotel Business Review will report on issues relevant to group meetings and will document what some hotels are doing to support this part of their operations.