Editorial Board   

Mr. Spieser

Alain Spieser

Professor, Hotel Management School of Geneva (EHG)

After completing a 3 years course at Ecole Hotelière Strasbourg (France) Alain Spieser started his career in home town Luxembourg as receptionist at the Holiday Inn Luxembourg. After 6 months he was promoted to the group department followed one year later by another promotion as sales representative.

In 1987 Mr. Spieser joined the beautiful shores of Lake Geneva at the prestigious Royal Evian, a Leading Hotels of the World member. He spent a big bulk of his career (17 years) in the resort. First as manager for groups, then as Front Office Manager and finally as Director of Sales and Marketing. He created the Communication department which handled all the media relations worldwide.

In 2005 Mr. Spieser had the opportunity to join the opening team of Four Seasons Hotels and Resorts in Geneva as Director of Sales and Marketing. A wonderful and rich experience. The hotel opening was a repositioning after one year of closing and renovation. Working for Four Seasons was rewarding and very insightful. Four Seasons Hotel des Bergues became a leading hotel in Geneva in terms of prestige, occupancy and room revenue.

Six years later Mr. Spieser joined Hotel Management School of Geneva teaching Marketing and Communication.

All the teachers come from the "field" and have held top-level positions within the hospitality industry. They have made it both a personal and professional mission to ensure that each student is able to contribute to our motto "Making excellence a profession".

Please visit http://www.ehg.ch for more information.

Mr. Spieser can be contacted at +41 076-573-7524 or a.spieser@ehg.ch

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.