Editorial Board   Guest Author

Ms. Tuss

Taryn Tuss

Vice President of Marketing & Communications, Green Seal

Taryn Tuss is the Vice President of Marketing and Communications for Green Seal, a global environmental nonprofit and market-leading ecolabel for products, services and hotels. Green Seal applies rigorous standards for health, environmental sustainability and product performance to its certification programs and has certified more than 30,000 products, services and spaces from leading companies including 3M, Ecolab, Georgia Pacific, Hilton, Westin, Marriott and Staples.

Ms. Tuss has more than 15 years of experience in strategic communications, media relations and journalism focused on environment and energy issues. Prior to joining Green Seal, she was the Communications Director for the White House Council on Environmental Quality, serving as a spokeswoman for President Obama on energy and environment issues, an advisor to Cabinet members, and a communications and media relations strategist for the Administration.

Ms. Tuss has advised dozens of nonprofits and foundations on communications and messaging strategy for their policy campaigns and initiatives, with a particular emphasis on environment and climate issues. Previously, she reported on energy and environment policy and politics for E&E News, with stories appearing regularly in the New York Times. She has also written for the Washington Post, the Seattle Times, the Chicago Tribune and dozens of other leading publications.

Ms. Tuss began her career post producing documentaries for National Geographic Television & Film, where she collaborated with Emmy-Award winning production teams to deliver dozens of shows for channels including PBS, NBC and FOX. She holds an M.S. in journalism from the Medill School of Journalism at Northwestern University and a B.A. in Communications, Legal Studies, Economics and Government from American University, where she graduated Magna Cum Laude and Phi Beta Kappa.

Please visit http://www.greenseal.org for more information.

Ms. Tuss can be contacted at +1 202-872-6400 or ttuss@greenseal.org

Coming up in September 2020...

Hotel Group Meetings: Demand vs. Supply

It is a great time for hotel group meetings. It is expected that once again this sector will grow by 5-10% in 2020, partly due to the increasing value of in-person group meetings. Because people now spend so much time in front of their screens, face-to-face interactions have become a more treasured commodity in our modern world. Plus, the use of social media reinforces the value of engagement, discussion, conversation, and networking - all areas where group meetings shine. Despite this rosy outlook, there is a concern that demand for meetings far exceeds the supply of suitable venues and hotels. There are very few "big box" properties with 500-plus rooms and extensive conference facilities being built, and this shortage of inventory could pose a serious challenge for meeting planners. In addition to location concerns, the role of the meeting planner has also evolved significantly. Planners are no longer just meeting coordinators - they are de facto travel agents. Cultural interactions, local dining, experiential travel, and team-building activities are all now a part of their meeting mix. Plus, they have to cater to evolving tastes. Millennials are insisting on healthier venues and activities, and to meet their demands, hotels are making yoga breaks, fresh-pressed juices, plant-based diets, state-of-the-art gyms, and locally-sourced menus available. Millennials are also insisting that meeting venues practice Corporate Social Responsibility, which means upholding sustainable and ethical values; investment in the local community; health and well-being of employees; and general business practices that reflect being good citizens of the planet. Finally, there is a growing trend to merge meetings with other local events, such as music festivals, sporting events, and cultural attractions. The December Hotel Business Review will report on issues relevant to group meetings and will document what some hotels are doing to support this part of their operations.