Editorial Board   Guest Author

Ms. Tuss

Taryn Tuss

Vice President of Marketing & Communications, Green Seal

Taryn Tuss is the Vice President of Marketing and Communications for Green Seal, a global environmental nonprofit and market-leading ecolabel for products, services and hotels. Green Seal applies rigorous standards for health, environmental sustainability and product performance to its certification programs and has certified more than 30,000 products, services and spaces from leading companies including 3M, Ecolab, Georgia Pacific, Hilton, Westin, Marriott and Staples.

Ms. Tuss has more than 15 years of experience in strategic communications, media relations and journalism focused on environment and energy issues. Prior to joining Green Seal, she was the Communications Director for the White House Council on Environmental Quality, serving as a spokeswoman for President Obama on energy and environment issues, an advisor to Cabinet members, and a communications and media relations strategist for the Administration.

Ms. Tuss has advised dozens of nonprofits and foundations on communications and messaging strategy for their policy campaigns and initiatives, with a particular emphasis on environment and climate issues. Previously, she reported on energy and environment policy and politics for E&E News, with stories appearing regularly in the New York Times. She has also written for the Washington Post, the Seattle Times, the Chicago Tribune and dozens of other leading publications.

Ms. Tuss began her career post producing documentaries for National Geographic Television & Film, where she collaborated with Emmy-Award winning production teams to deliver dozens of shows for channels including PBS, NBC and FOX. She holds an M.S. in journalism from the Medill School of Journalism at Northwestern University and a B.A. in Communications, Legal Studies, Economics and Government from American University, where she graduated Magna Cum Laude and Phi Beta Kappa.

Please visit http://www.greenseal.org for more information.

Ms. Tuss can be contacted at +1 202-872-6400 or ttuss@greenseal.org

Coming up in June 2020...

Sales & Marketing: Technology Rules

It is impossible for any hotel to develop an effective sales and marketing plan that doesn't include a wide-ranging digital strategy. Online platforms have impacted virtually every aspect of their business, due to major changes in how Internet users research, plan, and book their hotel visits. As a result, a successful plan includes generating traffic through the use of a hotel website, social media, email and a myriad of other digital marketing technologies. One such strategy uses data collection and automation technology to create personalized content to individual customers. The goal of personalization marketing is to engage potential customers by communicating with them as individuals - to establish a more personal relationship - as a way of encouraging them to visit a property. Video marketing is also extremely important. Showing someone authentic video from a specific location is immersive and engaging, and video is still the preferred way for customers to interact with a hotel brand. Voice and Visual Search are increasingly in demand, as consumers are moving away from typing queries into a search engine. Instead, they can simply speak their request into their phone, and find and book a hotel without ever typing a word. Similarly, other platforms allow consumers to search visually for almost any image, and find out pricing information, shopping comparisons and how-to-buy - all from the app. The adoption of Artificial Intelligence is also becoming popular. The ability of chatbots to answer simple questions or fulfill requests 24/7 is undeniably appealing. In addition, A.I. seems best positioned to qualify leads that can be later nurtured and closed by a human sales expert - all at a fraction of the cost of a traditional support team. The June Hotel Business Review will examine how some sales and marketing professionals are integrating these innovative technologies into their operations.