Editorial Board   Guest Author

Ms. Profant

Marie Profant

Founder, Tours4Mobile

Always looking for ways technology can solve business issues, Ms. Profant has been a leader of several new system implementations. For the past decade she has been the Founder of Tours4Mobile, a platform for professional contributors, and curation, production, e-commerce, and distribution processes. They offer digital guided tours via their website, Amazon and Nook, and the App Stores. She has led seminar discussions for hotel and other travel industry executives at the Apple Store and at the Mobile World Congress in Barcelona, Spain.

It all started in high school, before girls-who-code was a thing. Dad had said, "pay attention to computers, that's the future". So as a part-time geometry tutor, Ms. Profant became the only girl to join the Computer Club. Not wanting to appear a nerd, she stayed home the day of yearbook photos.

Fast forward to her first job; Engineering Planner for the Avionics department which develops advanced systems for fighter jets. Ms. Profant was given her toolset; a calculator, paper forms for a spreadsheet, and a pencil with a big eraser. HA! That led to the confrontation, "Why do only the engineers get PCs? Doesn't the business department qualify?" And a campaign was born. Within a few years she was leading a 30-member team implementation of Cost/Schedule Control systems, and defined the first division-wide business process flow documentation.

Having an opportunity to relocate to Santa Barbara, while at Nexxus Products Company Ms. Profant was responsible for B2B systems including the first nationwide eCommerce system in the hair care industry.

In 2007 Ms. Profant became an entrepreneur, with a goal of enhancing audio tours which leave visualization to anyone's imagination. Adding images to narrated tracks seemed a logical improvement, but it took an industry-wide evolution of video standards before it was possible to provide a cross-platform end-user experience-an obvious goal so that families can tour together. Pairing these guided tour products with travel industry services, has been the B2B focus. While their contract with the cruise industry is paused, the company is offering a multi-faceted marketing program to hotels seeking news strategies during the economic recovery.

Please visit http://www.tours4mobile.com for more information.

Linkedin Profile: https://www.linkedin.com/in/marieprofant/

Ms. Profant can be contacted at +1 805-705-9179 or mprofant@tours4mobile.com

Coming up in June 2020...

Sales & Marketing: Technology Rules

It is impossible for any hotel to develop an effective sales and marketing plan that doesn't include a wide-ranging digital strategy. Online platforms have impacted virtually every aspect of their business, due to major changes in how Internet users research, plan, and book their hotel visits. As a result, a successful plan includes generating traffic through the use of a hotel website, social media, email and a myriad of other digital marketing technologies. One such strategy uses data collection and automation technology to create personalized content to individual customers. The goal of personalization marketing is to engage potential customers by communicating with them as individuals - to establish a more personal relationship - as a way of encouraging them to visit a property. Video marketing is also extremely important. Showing someone authentic video from a specific location is immersive and engaging, and video is still the preferred way for customers to interact with a hotel brand. Voice and Visual Search are increasingly in demand, as consumers are moving away from typing queries into a search engine. Instead, they can simply speak their request into their phone, and find and book a hotel without ever typing a word. Similarly, other platforms allow consumers to search visually for almost any image, and find out pricing information, shopping comparisons and how-to-buy - all from the app. The adoption of Artificial Intelligence is also becoming popular. The ability of chatbots to answer simple questions or fulfill requests 24/7 is undeniably appealing. In addition, A.I. seems best positioned to qualify leads that can be later nurtured and closed by a human sales expert - all at a fraction of the cost of a traditional support team. The June Hotel Business Review will examine how some sales and marketing professionals are integrating these innovative technologies into their operations.