Editorial Board   Guest Author

Mr. Kriegel

Jeremy Kriegel

Partner, Marshall, Gerstein & Borun LLP

Jeremy R. Kriegel, a partner at law firm Marshall, Gerstein & Borun LLP in Chicago, focuses his practice on design and mechanical patent matters. Mr. Kriegel reliably guides his clients in such industries as medical devices and consumer products, across all phases of the product life-cycle.

Mr. Kriegel's clients find he readily grasps complex IP rights and business issues, building from his training in mechanical engineering. Detail-oriented by nature, he navigates clients toward optimal business positions through careful counsel and forward-thinking intellectual property strategies. His approach to design patents leverages clever strategies to obtain broad, yet practical, protection of ornamental designs for physical articles as well as static and dynamic graphical user interfaces.

To date, Mr. Kriegel has obtained over 500 design patents for clients, including several animated graphical user interfaces for a global Internet solutions provider.

In addition, he served as patent interference counsel in cases ranging from paper shredders to window shade pull devices and steered an industry-leading maker of injection-molded components for drainage, septic tank components, construction and consumer products through a myriad of patent, trademark, copyright and trade secret issues, from early design through product launch and beyond.

Mr. Kriegel has been named an "IP Star" in Managing IP's 2016 - 2019 IP Stars Survey (fka the World IP Handbook and Survey) and selected to Illinois Super Lawyers® for Intellectual Property, 2017 - 2020. He was also selected as a "Leading Lawyer" by the Law Bulletin Publishing Company.


Please visit http://www.marshallip.com/ for more information.

Mr. Kriegel can be contacted at +1 312-474-9561 or jkriegel@marshallip.com

Coming up in June 2020...

Sales & Marketing: Technology Rules

It is impossible for any hotel to develop an effective sales and marketing plan that doesn't include a wide-ranging digital strategy. Online platforms have impacted virtually every aspect of their business, due to major changes in how Internet users research, plan, and book their hotel visits. As a result, a successful plan includes generating traffic through the use of a hotel website, social media, email and a myriad of other digital marketing technologies. One such strategy uses data collection and automation technology to create personalized content to individual customers. The goal of personalization marketing is to engage potential customers by communicating with them as individuals - to establish a more personal relationship - as a way of encouraging them to visit a property. Video marketing is also extremely important. Showing someone authentic video from a specific location is immersive and engaging, and video is still the preferred way for customers to interact with a hotel brand. Voice and Visual Search are increasingly in demand, as consumers are moving away from typing queries into a search engine. Instead, they can simply speak their request into their phone, and find and book a hotel without ever typing a word. Similarly, other platforms allow consumers to search visually for almost any image, and find out pricing information, shopping comparisons and how-to-buy - all from the app. The adoption of Artificial Intelligence is also becoming popular. The ability of chatbots to answer simple questions or fulfill requests 24/7 is undeniably appealing. In addition, A.I. seems best positioned to qualify leads that can be later nurtured and closed by a human sales expert - all at a fraction of the cost of a traditional support team. The June Hotel Business Review will examine how some sales and marketing professionals are integrating these innovative technologies into their operations.