Editorial Board   Guest Author

Mr. Stoll

Martin Stoll

Founder & Chief Executive Officer, Sparkloft Media

Martin Stoll is the founder and CEO of Sparkloft Media, a social-first creative agency with offices in Portland (Oregon), Atlanta (GA), Washington (DC) and Miami (FL). With more than 30+ years of experience in the global travel industry, he has worked with clients in North and South America, Asia and Australia to create cutting-edge marketing programs by using data to better understand consumers. Under  Stoll's leadership, Sparkloft Media has worked with clients such as Marriott, Hilton, Kimpton, One&Only Resorts and Atlantis Paradise Island on projects in more than 20 countries around the world, winning numerous awards including several HSMAI Adrian Awards.

Sparkloft Media's perspective is that in today's world, social media is fundamentally impacting most aspects of our lives and should therefore be used as part of marketing, recruiting, B2B sales, market research, product development or design initiatives. Sparkloft supports its clients with social media strategy, content marketing, community management, trend reporting, social media co-ops, training and education, social commerce, integrated campaigns and influencer programs. 

Before founding Sparkloft Mr. Stoll worked for 15 years for Lufthansa German Airlines in sales and marketing in Europe, North and South America. A world explorer who has been to more than 70 countries, he spends the time that COVID-19 makes travel impossible cooking the national dish from each country (in alphabetical order) with his teenage kids. The last country they tackled was France: Coq au vin with Lyonnaise Potatoes and a coconut cake from French Polynesia as a dessert.

Please visit http://www.sparkloftmedia.com for more information.

Mr. Stoll can be contacted at +1 503-974-6103 or martin@sparkloftmedia.com

Coming up in June 2020...

Sales & Marketing: Technology Rules

It is impossible for any hotel to develop an effective sales and marketing plan that doesn't include a wide-ranging digital strategy. Online platforms have impacted virtually every aspect of their business, due to major changes in how Internet users research, plan, and book their hotel visits. As a result, a successful plan includes generating traffic through the use of a hotel website, social media, email and a myriad of other digital marketing technologies. One such strategy uses data collection and automation technology to create personalized content to individual customers. The goal of personalization marketing is to engage potential customers by communicating with them as individuals - to establish a more personal relationship - as a way of encouraging them to visit a property. Video marketing is also extremely important. Showing someone authentic video from a specific location is immersive and engaging, and video is still the preferred way for customers to interact with a hotel brand. Voice and Visual Search are increasingly in demand, as consumers are moving away from typing queries into a search engine. Instead, they can simply speak their request into their phone, and find and book a hotel without ever typing a word. Similarly, other platforms allow consumers to search visually for almost any image, and find out pricing information, shopping comparisons and how-to-buy - all from the app. The adoption of Artificial Intelligence is also becoming popular. The ability of chatbots to answer simple questions or fulfill requests 24/7 is undeniably appealing. In addition, A.I. seems best positioned to qualify leads that can be later nurtured and closed by a human sales expert - all at a fraction of the cost of a traditional support team. The June Hotel Business Review will examine how some sales and marketing professionals are integrating these innovative technologies into their operations.