Editorial Board   Guest Author

Ms. Anseeuw

Michelle Anseeuw

Founder , Valorem Group

A seasoned professional, whose experience includes over 30 years with some of the biggest names in hospitality, Michelle Anseeuw most recently served as the Regional Vice President of Sales and Marketing for Highgate Hotels. In her role, Ms. Anseeuw has overseen the largest full-service properties in her portfolios, with her territory encompassing independent as well as branded assets throughout the Southeast USA and the Caribbean.

Prior to working with Highgate, Ms. Anseeuw's experience included Regional Sales Management positions with Hersha Hospitality Management, as well as with the world-famous Eden Roc Resort Miami Beach and Morgans Hotel Group, in addition to her experience with Valorem Group and InterContinental Hotels Group.

Ms. Anseeuw is fluent in Spanish & French. She has a B.S. in Hospitality and an MBA in International Business, She is also a Certified Meeting Planner (CMP) and a Certified Hotel Sales Executive (CHSP) and a graduate of the FBI Citizens' Academy. She enjoys scuba diving, motorcycles, orchids and of course, travel.

Valorem Group is an innovative alternative to traditional sales/marketing and staffing options, offering commitment free sales and marketing during this time of uncertainty on a short-term contract. Valorem Group provides 100% of marketing support to the sales initiatives of hotels, targeting leisure travelers and group business.

The experts at Valorem Group have worked for over 180 hotels including leaders in the industry such as IHG, Hilton, Marriott, Silken, Morgans. Services include public relations, social media, email, digital media, programmatic and artificial intelligence. All results are driven by metrics, covering all segments.

Please visit http://www.valoremgroup.com/ for more information.

Linkedin Profile: https://www.linkedin.com/in/michelle-anseeuw-chsp-cmp-mba-04aa244/

Ms. Anseeuw can be contacted at +1 561-324-9629 or manseeuw@valoremgroup.com

Coming up in September 2020...

Hotel Group Meetings: Demand vs. Supply

It is a great time for hotel group meetings. It is expected that once again this sector will grow by 5-10% in 2020, partly due to the increasing value of in-person group meetings. Because people now spend so much time in front of their screens, face-to-face interactions have become a more treasured commodity in our modern world. Plus, the use of social media reinforces the value of engagement, discussion, conversation, and networking - all areas where group meetings shine. Despite this rosy outlook, there is a concern that demand for meetings far exceeds the supply of suitable venues and hotels. There are very few "big box" properties with 500-plus rooms and extensive conference facilities being built, and this shortage of inventory could pose a serious challenge for meeting planners. In addition to location concerns, the role of the meeting planner has also evolved significantly. Planners are no longer just meeting coordinators - they are de facto travel agents. Cultural interactions, local dining, experiential travel, and team-building activities are all now a part of their meeting mix. Plus, they have to cater to evolving tastes. Millennials are insisting on healthier venues and activities, and to meet their demands, hotels are making yoga breaks, fresh-pressed juices, plant-based diets, state-of-the-art gyms, and locally-sourced menus available. Millennials are also insisting that meeting venues practice Corporate Social Responsibility, which means upholding sustainable and ethical values; investment in the local community; health and well-being of employees; and general business practices that reflect being good citizens of the planet. Finally, there is a growing trend to merge meetings with other local events, such as music festivals, sporting events, and cultural attractions. The December Hotel Business Review will report on issues relevant to group meetings and will document what some hotels are doing to support this part of their operations.