Editorial Board   Guest Author

Ms. Anseeuw

Michelle Anseeuw

Founder , Valorem Group

A seasoned professional, whose experience includes over 30 years with some of the biggest names in hospitality, Michelle Anseeuw most recently served as the Regional Vice President of Sales and Marketing for Highgate Hotels. In her role, Ms. Anseeuw has overseen the largest full-service properties in her portfolios, with her territory encompassing independent as well as branded assets throughout the Southeast USA and the Caribbean.

Prior to working with Highgate, Ms. Anseeuw's experience included Regional Sales Management positions with Hersha Hospitality Management, as well as with the world-famous Eden Roc Resort Miami Beach and Morgans Hotel Group, in addition to her experience with Valorem Group and InterContinental Hotels Group.

Ms. Anseeuw is fluent in Spanish & French. She has a B.S. in Hospitality and an MBA in International Business, She is also a Certified Meeting Planner (CMP) and a Certified Hotel Sales Executive (CHSP) and a graduate of the FBI Citizens' Academy. She enjoys scuba diving, motorcycles, orchids and of course, travel.

Valorem Group is an innovative alternative to traditional sales/marketing and staffing options, offering commitment free sales and marketing during this time of uncertainty on a short-term contract. Valorem Group provides 100% of marketing support to the sales initiatives of hotels, targeting leisure travelers and group business.

The experts at Valorem Group have worked for over 180 hotels including leaders in the industry such as IHG, Hilton, Marriott, Silken, Morgans. Services include public relations, social media, email, digital media, programmatic and artificial intelligence. All results are driven by metrics, covering all segments.

Please visit http://www.valoremgroup.com/ for more information.

Linkedin Profile: https://www.linkedin.com/in/michelle-anseeuw-chsp-cmp-mba-04aa244/

Ms. Anseeuw can be contacted at +1 561-324-9629 or manseeuw@valoremgroup.com

Coming up in June 2020...

Sales & Marketing: Technology Rules

It is impossible for any hotel to develop an effective sales and marketing plan that doesn't include a wide-ranging digital strategy. Online platforms have impacted virtually every aspect of their business, due to major changes in how Internet users research, plan, and book their hotel visits. As a result, a successful plan includes generating traffic through the use of a hotel website, social media, email and a myriad of other digital marketing technologies. One such strategy uses data collection and automation technology to create personalized content to individual customers. The goal of personalization marketing is to engage potential customers by communicating with them as individuals - to establish a more personal relationship - as a way of encouraging them to visit a property. Video marketing is also extremely important. Showing someone authentic video from a specific location is immersive and engaging, and video is still the preferred way for customers to interact with a hotel brand. Voice and Visual Search are increasingly in demand, as consumers are moving away from typing queries into a search engine. Instead, they can simply speak their request into their phone, and find and book a hotel without ever typing a word. Similarly, other platforms allow consumers to search visually for almost any image, and find out pricing information, shopping comparisons and how-to-buy - all from the app. The adoption of Artificial Intelligence is also becoming popular. The ability of chatbots to answer simple questions or fulfill requests 24/7 is undeniably appealing. In addition, A.I. seems best positioned to qualify leads that can be later nurtured and closed by a human sales expert - all at a fraction of the cost of a traditional support team. The June Hotel Business Review will examine how some sales and marketing professionals are integrating these innovative technologies into their operations.