Editorial Board   Guest Author

Mr. Berman

Greg Berman

Chief Operating Officer, Shiji Distribution Solutions

Greg Berman has been with Shiji Group since early 2018 and is currently the Chief Operating Officer of Shiji Distribution Solutions. Responsible for Shiji Distribution Solutions globally, Mr. Berman has been leading and defining Shiji's journey in the hotel electronic distribution space and further expanding Shiji Distribution Solutions's position into the Americas, Asia Pacific, and Europe/Middle East. He has also been instrumental in laying the foundation of Shiji (US) Inc.

Mr. Berman has over 32 years' experience in sales, marketing, information technology, software development, international business management and operations including delivery of enterprise business solutions, and cloud-based services focused primarily on the cellular wireless and hospitality technology verticals.  Mr. Berman joined the Shiji Group in January 2018 to develop the Shiji America's business and currently is responsible for globalizing Shiji Distribution Solutions.

Prior to joining Shiji, Mr. Berman held executive positions in hotel electronic distribution service providers (DHISCO, eRevMax RateTiger, Hotel Booking Solutions) providing next generation solutions to many of the leading players in hospitality regarding electronic distribution including major brands such as InterContinental Hotels Group, Marriott, Accor Group, Caesars Entertainment, Las Vegas Sands Corporation as well as the major online travel and wholesale travel companies including Booking.com, Agoda, Priceline Group, Expedia and HotelBeds.

Mr. Berman has also worked in positions of leadership at Fujitsu, Albion International and The Coca-Cola Company and holds? a  Masters of Science in Management Information Systems from the University of Texas, Dallas.

Please visit http://www.shijigroup.com for more information.

Mr. Berman can be contacted at +1 404-948-4001 or greg.berman@shijigroup.com

Coming up in June 2020...

Sales & Marketing: Technology Rules

It is impossible for any hotel to develop an effective sales and marketing plan that doesn't include a wide-ranging digital strategy. Online platforms have impacted virtually every aspect of their business, due to major changes in how Internet users research, plan, and book their hotel visits. As a result, a successful plan includes generating traffic through the use of a hotel website, social media, email and a myriad of other digital marketing technologies. One such strategy uses data collection and automation technology to create personalized content to individual customers. The goal of personalization marketing is to engage potential customers by communicating with them as individuals - to establish a more personal relationship - as a way of encouraging them to visit a property. Video marketing is also extremely important. Showing someone authentic video from a specific location is immersive and engaging, and video is still the preferred way for customers to interact with a hotel brand. Voice and Visual Search are increasingly in demand, as consumers are moving away from typing queries into a search engine. Instead, they can simply speak their request into their phone, and find and book a hotel without ever typing a word. Similarly, other platforms allow consumers to search visually for almost any image, and find out pricing information, shopping comparisons and how-to-buy - all from the app. The adoption of Artificial Intelligence is also becoming popular. The ability of chatbots to answer simple questions or fulfill requests 24/7 is undeniably appealing. In addition, A.I. seems best positioned to qualify leads that can be later nurtured and closed by a human sales expert - all at a fraction of the cost of a traditional support team. The June Hotel Business Review will examine how some sales and marketing professionals are integrating these innovative technologies into their operations.