Editorial Board   Guest Author

Mr. Berman

Greg Berman

Chief Operating Officer, Shiji Distribution Solutions

Greg Berman has been with Shiji Group since early 2018 and is currently the Chief Operating Officer of Shiji Distribution Solutions. Responsible for Shiji Distribution Solutions globally, Mr. Berman has been leading and defining Shiji's journey in the hotel electronic distribution space and further expanding Shiji Distribution Solutions's position into the Americas, Asia Pacific, and Europe/Middle East. He has also been instrumental in laying the foundation of Shiji (US) Inc.

Mr. Berman has over 32 years' experience in sales, marketing, information technology, software development, international business management and operations including delivery of enterprise business solutions, and cloud-based services focused primarily on the cellular wireless and hospitality technology verticals.  Mr. Berman joined the Shiji Group in January 2018 to develop the Shiji America's business and currently is responsible for globalizing Shiji Distribution Solutions.

Prior to joining Shiji, Mr. Berman held executive positions in hotel electronic distribution service providers (DHISCO, eRevMax RateTiger, Hotel Booking Solutions) providing next generation solutions to many of the leading players in hospitality regarding electronic distribution including major brands such as InterContinental Hotels Group, Marriott, Accor Group, Caesars Entertainment, Las Vegas Sands Corporation as well as the major online travel and wholesale travel companies including Booking.com, Agoda, Priceline Group, Expedia and HotelBeds.

Mr. Berman has also worked in positions of leadership at Fujitsu, Albion International and The Coca-Cola Company and holds? a  Masters of Science in Management Information Systems from the University of Texas, Dallas.

Please visit http://www.shijigroup.com for more information.

Mr. Berman can be contacted at +1 404-948-4001 or greg.berman@shijigroup.com

Coming up in September 2020...

Hotel Group Meetings: Demand vs. Supply

It is a great time for hotel group meetings. It is expected that once again this sector will grow by 5-10% in 2020, partly due to the increasing value of in-person group meetings. Because people now spend so much time in front of their screens, face-to-face interactions have become a more treasured commodity in our modern world. Plus, the use of social media reinforces the value of engagement, discussion, conversation, and networking - all areas where group meetings shine. Despite this rosy outlook, there is a concern that demand for meetings far exceeds the supply of suitable venues and hotels. There are very few "big box" properties with 500-plus rooms and extensive conference facilities being built, and this shortage of inventory could pose a serious challenge for meeting planners. In addition to location concerns, the role of the meeting planner has also evolved significantly. Planners are no longer just meeting coordinators - they are de facto travel agents. Cultural interactions, local dining, experiential travel, and team-building activities are all now a part of their meeting mix. Plus, they have to cater to evolving tastes. Millennials are insisting on healthier venues and activities, and to meet their demands, hotels are making yoga breaks, fresh-pressed juices, plant-based diets, state-of-the-art gyms, and locally-sourced menus available. Millennials are also insisting that meeting venues practice Corporate Social Responsibility, which means upholding sustainable and ethical values; investment in the local community; health and well-being of employees; and general business practices that reflect being good citizens of the planet. Finally, there is a growing trend to merge meetings with other local events, such as music festivals, sporting events, and cultural attractions. The December Hotel Business Review will report on issues relevant to group meetings and will document what some hotels are doing to support this part of their operations.