Editorial Board   Guest Author

Ms. Sigler O'Grady

Jamie Sigler O'Grady

Founding Partner, J Public Relations

As the visionary leader of J Public Relations, Jamie Sigler O'Grady has built the powerhouse agency, combining an exacting mix of methodical media relations, unrivaled strategy and next-level service to transform clients into brand pillars.

Ms. O'Grady's two-fold philosophy that relationships always come first and PR and social campaigns should forever speak for themselves, has catapulted JPR to one most respected agencies in the public relations travel, tourism and lifestyle space.

Ms. O'Grady's penchant for innovation and risk-taking, set new expectations within the agency landscape. Wielding that rigor and ideology, she and her like-minded team don't just deliver-they redefine the results. Ms. O'Grady is a master on all matters crisis management and has become the go-to strategist within the industry.

Ms. O'Grady grew up working in the tourism business in her native Cape Cod, her insider knowhow set her apart when starting her agency from the ground up, but fast forward, it's the fabric of JPR, where being authorities is the core of company culture. PR aside her true talent lies in the recruitment, mentorship and establishment of a team that genuinely matches the caliber and service standards of her clientele. Her renowned roster includes Vail Resorts Hospitality, Vail Mountain Resorts, Baja California Tourism, Disney, The Ritz-Carlton, Pendry Hotels, Visit Utah, The Mulia Bali, Under Canvas, Relais & Chateaux, Waldorf Astoria Los Cabos Pedregal, Rancho Valencia Resort & Spa and The Hotel Del Coronado.

JPR named by the New Yorker Observer's "Power 50" PR Agency List as one of the most powerful PR firms in the country in 2014, 2015, 2016, 2017, 2018, 2019 and top in tourism category all of those years. JPR was named "Small Agency of the Year" Under 10 Million in US and Canada by PR News 2015. Ms. O'Grady was bestowed the prestigious 2012 Edward L. Bernays Eva Irving Community Service Award by the PRSA San Diego chapter. She is an active board member of YPO Coastal San Diego.

Please visit http://www.jpublicrelations.com/ for more information.

Linkedin Profile: https://www.linkedin.com/in/jamie3/

Ms. Sigler O'Grady can be contacted at +1 619-255-7069 or jamie@jpublicrelations.com

Coming up in August 2020...

Food & Beverage: New Technological Innovations

In the past few years, hotel food and beverage departments have experienced significant growth. Managers are realizing just how much revenue potential this sector holds, both in terms of additional revenue and as a means to enhance the guest experience. As a result, substantial investments are being made in F&B operations as a way to satisfy hotel guests but also to keep pace with the competition. Though it has been a trend for many years, the Farm-to-Table movement shows no signs of abating. Hotel chains are abandoning corporate restaurants and are instead partnering with local chefs to create locally-influenced dining options. Local, farm-sourced ingredients paired with specialty beverages or local wine also satisfies the increasing demand from Millennial travelers who are eager to travel sustainably and contribute to a positive impact. A farm-to-table F&B program also helps to support the local economy, which builds community goodwill. Also popular are "Self-Serv" and "Grab & Go" options. These concepts stem from an awareness that a guest's time is limited and if a hotel can supply them with fast, fresh, food and beverage choices, then so much the better for them. Plus, by placing these specialty kiosks in areas that might be traditionally under-utilized (the lobby, for instance), they can become popular destination locations. Of course, there are new technological innovations as well. In-room, on-screen menus allow guests to order from any restaurant on the property, and some hotels are partnering with delivery companies that make it possible for guests to order food from any restaurant in the area. Also, many hotels are implementing in-room, voice-activated devices, so ordering food via an AI-powered assistant will soon become mainstream as well. The August issue of the Hotel Business Review will report on these developments and document what some leading hotels are doing to expand this area of their business.