Editorial Board   Guest Author

Ms. Sigler O'Grady

Jamie Sigler O'Grady

Founding Partner, J Public Relations

As the visionary leader of J Public Relations, Jamie Sigler O'Grady has built the powerhouse agency, combining an exacting mix of methodical media relations, unrivaled strategy and next-level service to transform clients into brand pillars.

Ms. O'Grady's two-fold philosophy that relationships always come first and PR and social campaigns should forever speak for themselves, has catapulted JPR to one most respected agencies in the public relations travel, tourism and lifestyle space.

Ms. O'Grady's penchant for innovation and risk-taking, set new expectations within the agency landscape. Wielding that rigor and ideology, she and her like-minded team don't just deliver-they redefine the results. Ms. O'Grady is a master on all matters crisis management and has become the go-to strategist within the industry.

Ms. O'Grady grew up working in the tourism business in her native Cape Cod, her insider knowhow set her apart when starting her agency from the ground up, but fast forward, it's the fabric of JPR, where being authorities is the core of company culture. PR aside her true talent lies in the recruitment, mentorship and establishment of a team that genuinely matches the caliber and service standards of her clientele. Her renowned roster includes Vail Resorts Hospitality, Vail Mountain Resorts, Baja California Tourism, Disney, The Ritz-Carlton, Pendry Hotels, Visit Utah, The Mulia Bali, Under Canvas, Relais & Chateaux, Waldorf Astoria Los Cabos Pedregal, Rancho Valencia Resort & Spa and The Hotel Del Coronado.

JPR named by the New Yorker Observer's "Power 50" PR Agency List as one of the most powerful PR firms in the country in 2014, 2015, 2016, 2017, 2018, 2019 and top in tourism category all of those years. JPR was named "Small Agency of the Year" Under 10 Million in US and Canada by PR News 2015. Ms. O'Grady was bestowed the prestigious 2012 Edward L. Bernays Eva Irving Community Service Award by the PRSA San Diego chapter. She is an active board member of YPO Coastal San Diego.

Please visit http://www.jpublicrelations.com/ for more information.

Linkedin Profile: https://www.linkedin.com/in/jamie3/

Ms. Sigler O'Grady can be contacted at +1 619-255-7069 or jamie@jpublicrelations.com

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.