Editorial Board   Guest Author

Ms. Quinn

Florence Quinn

President & Founder, Quinn PR

Florence Quinn has a near-clairvoyant ability to anticipate trends, cut to what is important and seemingly pull creative ideas out of a hat. Her marketing intelligence has sparked some of the most effective hotel and travel PR ideas and campaigns of our time.

An artist at heart, Ms. Quinn believes that great work has simplicity, inspiration and form. "Like the grid beneath a Jackson Pollock painting." Her vision and work ethic have nurtured and shaped her into a strategic powerhouse of brand storytelling that builds audiences, produces revenue and transforms brands. "We apply CMO thinking and a 360° approach to operate at the intersection of magic and math," says Ms. Quinn. "Our guiding principle is attraction over 'selling.'"

As a heavily decorated winner of nearly every award available to PR professionals and having appeared on a number of magazine covers, Ms. Quinn coaches and inspires her team to find the best strategic and creative solutions then measure them against the client's brand and goals.

Shark Tank-shark and business-mogul Barbara Corcoran agrees: "The amazing thing about Florence is that she's an extremely creative individual, and on top of that she's able to transfer that inspiration to the people who work with her so she's able to build a giant creative team. Do you know how unusual that is in the PR business?"

A Connecticut native, Ms. Quinn keeps letters received from Katharine Hepburn while at Smith College in her office as a reminder to be an independent thinker. She resides in Westport with her son, dog and gardens.

Please visit http://www.quinn.pr for more information.

Linkedin Profile: https://www.linkedin.com/in/florenceq/

Ms. Quinn can be contacted at +1 212-868-1900 or fquinn@quinn.pr

Coming up in December 2020...

Hotel Law: Protecting Guest Privacy

Every business is obligated to protect their customers from identity theft but unfortunately, data breaches have become all too common. In an effort to protect a guest's right to privacy and to safeguard their personal data, the European Union passed a General Data Protection Regulation (GDPR) that could hold hotels legally liable for any breaches that expose a customer's sensitive personal information. Though the GDPR only pertains to EU citizens' data, any international business that mishandles their data can be legally responsible. Another legal issue of concern is the fight involving hotel "resort fees." Several states attorney generals have recently filed suit against two major hotel chains in an effort to litigate this practice. Their suit alleges that these companies are "engaged in deceptive and misleading pricing practices and their failure to disclose fees is in violation of consumer protection laws." The suit seeks to force the hotel chains to advertise the true price of their hotel rooms. There are several other legal issues that the industry is being forced to address. Sexual harassment prevention in the workplace is still top of mind for hotel employers-particularly in New York and California, which now statutorily require harassment training. Hotels and motels in California will also soon be required to train all their employees on human trafficking awareness. Immigration issues are also of major concern to hotel employers, especially in the midst of a severe labor shortage. The government is issuing fewer H2B visas for low-skilled workers, as well as J-1 visas for temporary workers. Though there is little hope for any comprehensive immigration reform, hotel lobbying groups are actively seeking legal remedies to alleviate this problem. These are just a few of the critical issues that the December issue of the Hotel Business Review will examine in the area of hotel law.