Editorial Board   Guest Author

Ms. Quinn

Florence Quinn

President & Founder, Quinn PR

Florence Quinn has a near-clairvoyant ability to anticipate trends, cut to what is important and seemingly pull creative ideas out of a hat. Her marketing intelligence has sparked some of the most effective hotel and travel PR ideas and campaigns of our time.

An artist at heart, Ms. Quinn believes that great work has simplicity, inspiration and form. "Like the grid beneath a Jackson Pollock painting." Her vision and work ethic have nurtured and shaped her into a strategic powerhouse of brand storytelling that builds audiences, produces revenue and transforms brands. "We apply CMO thinking and a 360° approach to operate at the intersection of magic and math," says Ms. Quinn. "Our guiding principle is attraction over 'selling.'"

As a heavily decorated winner of nearly every award available to PR professionals and having appeared on a number of magazine covers, Ms. Quinn coaches and inspires her team to find the best strategic and creative solutions then measure them against the client's brand and goals.

Shark Tank-shark and business-mogul Barbara Corcoran agrees: "The amazing thing about Florence is that she's an extremely creative individual, and on top of that she's able to transfer that inspiration to the people who work with her so she's able to build a giant creative team. Do you know how unusual that is in the PR business?"

A Connecticut native, Ms. Quinn keeps letters received from Katharine Hepburn while at Smith College in her office as a reminder to be an independent thinker. She resides in Westport with her son, dog and gardens.

Please visit http://www.quinn.pr for more information.

Linkedin Profile: https://www.linkedin.com/in/florenceq/

Ms. Quinn can be contacted at +1 212-868-1900 or fquinn@quinn.pr

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.