Editorial Board   Guest Author

Ms. Perkins

Cindy Perkins

Principal/Vice President, Sales & Marketing, Panetiere Marketing

Growing up in Vail, Colorado; Cindy Perkins was surrounded by the hospitality business.  Her mom was in the hotel business, so it was a natural progression to keep it all in the family.

As Ms. Perkins built her career in hospitality, her road map was to gain knowledge and experience in as many pieces of the industry as to not only find her niche but also to have the ability to walk a client through the process - through the experience.  The goal to be a trusted advisor to the client and understand how she could improve the customers experience as they touched each aspect.

As a principal and Vice President at Panetiere over fifteen years, Ms. Perkins has had the pleasure of working at some of the finest hotels and with a team of professionals that feel as passionately about the industry as she does.   The company has grown to be one of the most respected hotel revenue solution companies, partnering with prestigious ownership groups and management companies.

Panetiere specializes in task force sales solutions, hotel management, business analysis, rebranding, rebuilding, and training. 

Please visit http://www.panetieremarketing.com for more information.

Linkedin Profile: https://www.linkedin.com/in/panetiere/

Ms. Perkins can be contacted at +1 303-594-6712 or cperkins@panetieremarketing.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.