Editorial Board   Guest Author

Ms. Perkins

Cindy Perkins

Principal/Vice President, Sales & Marketing, Panetiere Marketing

Growing up in Vail, Colorado; Cindy Perkins was surrounded by the hospitality business.  Her mom was in the hotel business, so it was a natural progression to keep it all in the family.

As Ms. Perkins built her career in hospitality, her road map was to gain knowledge and experience in as many pieces of the industry as to not only find her niche but also to have the ability to walk a client through the process - through the experience.  The goal to be a trusted advisor to the client and understand how she could improve the customers experience as they touched each aspect.

As a principal and Vice President at Panetiere over fifteen years, Ms. Perkins has had the pleasure of working at some of the finest hotels and with a team of professionals that feel as passionately about the industry as she does.   The company has grown to be one of the most respected hotel revenue solution companies, partnering with prestigious ownership groups and management companies.

Panetiere specializes in task force sales solutions, hotel management, business analysis, rebranding, rebuilding, and training. 

Please visit http://www.panetieremarketing.com for more information.

Linkedin Profile: https://www.linkedin.com/in/panetiere/

Ms. Perkins can be contacted at +1 303-594-6712 or cperkins@panetieremarketing.com

Coming up in December 2020...

Hotel Law: Protecting Guest Privacy

Every business is obligated to protect their customers from identity theft but unfortunately, data breaches have become all too common. In an effort to protect a guest's right to privacy and to safeguard their personal data, the European Union passed a General Data Protection Regulation (GDPR) that could hold hotels legally liable for any breaches that expose a customer's sensitive personal information. Though the GDPR only pertains to EU citizens' data, any international business that mishandles their data can be legally responsible. Another legal issue of concern is the fight involving hotel "resort fees." Several states attorney generals have recently filed suit against two major hotel chains in an effort to litigate this practice. Their suit alleges that these companies are "engaged in deceptive and misleading pricing practices and their failure to disclose fees is in violation of consumer protection laws." The suit seeks to force the hotel chains to advertise the true price of their hotel rooms. There are several other legal issues that the industry is being forced to address. Sexual harassment prevention in the workplace is still top of mind for hotel employers-particularly in New York and California, which now statutorily require harassment training. Hotels and motels in California will also soon be required to train all their employees on human trafficking awareness. Immigration issues are also of major concern to hotel employers, especially in the midst of a severe labor shortage. The government is issuing fewer H2B visas for low-skilled workers, as well as J-1 visas for temporary workers. Though there is little hope for any comprehensive immigration reform, hotel lobbying groups are actively seeking legal remedies to alleviate this problem. These are just a few of the critical issues that the December issue of the Hotel Business Review will examine in the area of hotel law.