Editorial Board   Guest Author

Mr. Hall

Bill Hall

Senior Vice President, Red Roof

William Hall is Senior Vice President of Franchise Operations at Red Roof. He oversees all franchise operations for the brand, helping the company achieve financial goals and business objectives, while supporting new initiatives, and rollouts, helping the brand to expand and spur franchise growth.

Mr. Hall comes to Red Roof with over 25 stellar years in the hospitality industry, often in senior positions. Most recently as Chief Business Development Officer for InnFocus Hospitality Solutions, he negotiated investment and third-party management contracts and provided oversight of hotel specific operations, sales and marketing plans and sales team performance.

Mr. Hall spent over 17 years with Wyndham Worldwide Corporation. As Senior Vice President, he had executive oversight of six brands, setting strategic direction, and managing financial and operating results, integration and development as well as leading advisory councils. He was also responsible for food and beverage programming and brand standard development and approval.

Mr. Hall is a graduate of Fairleigh Dickinson University where he earned an MS from the International School of Hotel, Restaurant & Tourism Management. He received his undergraduate degree from Messiah College with a BA in History & Business Management.

Red Roof is an award-winning leader in the lodging industry with franchises, corporate managed and corporate owned properties, recognized for creating the innovative Upscale Economy® segment serving millions of guests each year. Known for obsessively listening to consumers, Red Roof offers travelers a consistently high-quality experience at an affordable price. With coast-to-coast locations, Red Roof has over 650 properties in the U.S. and has expanded internationally to Brazil and Japan.

Please visit http://www.redroof.com for more information.

Linkedin Profile: https://www.linkedin.com/in/bill-hall-0217327/

Mr. Hall can be contacted at +1 973-220-1533 or bhall@redroof.com

Coming up in August 2020...

Food & Beverage: New Technological Innovations

In the past few years, hotel food and beverage departments have experienced significant growth. Managers are realizing just how much revenue potential this sector holds, both in terms of additional revenue and as a means to enhance the guest experience. As a result, substantial investments are being made in F&B operations as a way to satisfy hotel guests but also to keep pace with the competition. Though it has been a trend for many years, the Farm-to-Table movement shows no signs of abating. Hotel chains are abandoning corporate restaurants and are instead partnering with local chefs to create locally-influenced dining options. Local, farm-sourced ingredients paired with specialty beverages or local wine also satisfies the increasing demand from Millennial travelers who are eager to travel sustainably and contribute to a positive impact. A farm-to-table F&B program also helps to support the local economy, which builds community goodwill. Also popular are "Self-Serv" and "Grab & Go" options. These concepts stem from an awareness that a guest's time is limited and if a hotel can supply them with fast, fresh, food and beverage choices, then so much the better for them. Plus, by placing these specialty kiosks in areas that might be traditionally under-utilized (the lobby, for instance), they can become popular destination locations. Of course, there are new technological innovations as well. In-room, on-screen menus allow guests to order from any restaurant on the property, and some hotels are partnering with delivery companies that make it possible for guests to order food from any restaurant in the area. Also, many hotels are implementing in-room, voice-activated devices, so ordering food via an AI-powered assistant will soon become mainstream as well. The August issue of the Hotel Business Review will report on these developments and document what some leading hotels are doing to expand this area of their business.