Editorial Board   Guest Author

Mr. Hall

Bill Hall

Senior Vice President, Red Roof

William Hall is Senior Vice President of Franchise Operations at Red Roof. He oversees all franchise operations for the brand, helping the company achieve financial goals and business objectives, while supporting new initiatives, and rollouts, helping the brand to expand and spur franchise growth.

Mr. Hall comes to Red Roof with over 25 stellar years in the hospitality industry, often in senior positions. Most recently as Chief Business Development Officer for InnFocus Hospitality Solutions, he negotiated investment and third-party management contracts and provided oversight of hotel specific operations, sales and marketing plans and sales team performance.

Mr. Hall spent over 17 years with Wyndham Worldwide Corporation. As Senior Vice President, he had executive oversight of six brands, setting strategic direction, and managing financial and operating results, integration and development as well as leading advisory councils. He was also responsible for food and beverage programming and brand standard development and approval.

Mr. Hall is a graduate of Fairleigh Dickinson University where he earned an MS from the International School of Hotel, Restaurant & Tourism Management. He received his undergraduate degree from Messiah College with a BA in History & Business Management.

Red Roof is an award-winning leader in the lodging industry with franchises, corporate managed and corporate owned properties, recognized for creating the innovative Upscale Economy® segment serving millions of guests each year. Known for obsessively listening to consumers, Red Roof offers travelers a consistently high-quality experience at an affordable price. With coast-to-coast locations, Red Roof has over 650 properties in the U.S. and has expanded internationally to Brazil and Japan.

Please visit http://www.redroof.com for more information.

Linkedin Profile: https://www.linkedin.com/in/bill-hall-0217327/

Mr. Hall can be contacted at +1 973-220-1533 or bhall@redroof.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.