Editorial Board   

Mr. Acosta

Jose Acosta

COO, priZem Hospitality Solutions

Jose Acosta's career includes more than 20 years of hands-on hospitality industry experience encompassing operations, finance, accounting, asset management and investment at both the property level and the corporate level. Mr. Acosta has significant experience with opening new hotels, transitioning hotel ownership, renovations and stabilized hotels on behalf of owners, investors and management companies. He has advised condominium developers on preparing construction budgets, condominium association, supervised residential accounting and managed several development projects. Mr. Acosta has served as Chief Operating Officer of Prizem International, Corporate Controller for Tishman Hotel Corporation, Corporate Director of Finance for KSL Recreation Corporation and Regional Corporate Controller for GF Management in addition to 10 years of experience with the Ritz-Carlton Hotel Company as a financial controller. He holds a BS from New York University.

Mr. Acosta can be contacted at 646-213-0067 or jacosta@prizem.com

Coming up in October 2019...

Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.