Editorial Board   

Mr. Acosta

Jose Acosta

COO, priZem Hospitality Solutions

Jose Acosta's career includes more than 20 years of hands-on hospitality industry experience encompassing operations, finance, accounting, asset management and investment at both the property level and the corporate level. Mr. Acosta has significant experience with opening new hotels, transitioning hotel ownership, renovations and stabilized hotels on behalf of owners, investors and management companies. He has advised condominium developers on preparing construction budgets, condominium association, supervised residential accounting and managed several development projects. Mr. Acosta has served as Chief Operating Officer of Prizem International, Corporate Controller for Tishman Hotel Corporation, Corporate Director of Finance for KSL Recreation Corporation and Regional Corporate Controller for GF Management in addition to 10 years of experience with the Ritz-Carlton Hotel Company as a financial controller. He holds a BS from New York University.

Mr. Acosta can be contacted at 646-213-0067 or jacosta@prizem.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.