Editorial Board   Guest Author

Mr. Dresnin

Merrick Dresnin

Company Director, Cote Family Destinations

Educated in the law, Merrick Dresnin transferred that skill-set into Human Resources, and has been a Human Resources Executive for over twenty (20) years. Mr. Dresnin currently is the Company Director of Human Resources for Cote Family Destinations, a growing organization overseeing resorts and related activities in both Minnesota and Arizona.

Mr. Dresnin also continues to consult providing both strategic and tactical human capital management guidance to clients. He had previously opened and assisted in the successful operating of the highest profile hotel in the country - Trump International Hotel, Washington, DC.

Prior to that, Mr. Dresnin served as the Vice President of Human Resources at United Service Companies, where he had partnered with key business leaders to reshape the "people management" approach of the organization. He had previously held the position of Vice President of Human Resources at Rivers Casino where he helped orchestrate the successful opening of the property in July 2011.

Prior to Rivers, Mr. Dresnin left California in 2007 for Illinois when recruited by the Hyatt Hotel Corporation to lead the HR team at the Hyatt Regency Chicago through a time of labor unrest and challenge. He had previously led HR at Morongo Casino Resort & Spa, a California 4-Diamond hotel/gaming destination, for five (5) years, opening that property.

Mr. Dresnin earned his BA from UC Santa Barbara - double majoring in history and anthropology. He earned his JD from American University (Washington College of Law). He has his Senior Professional in Human Resources (SPHR) Certification, and has taught/advised at Kendall College, DePaul University and Georgetown.

Please visit http://www.md-hrconsulting.com/ for more information.

Linkedin Profile: https://www.linkedin.com/in/mdresnin/

Mr. Dresnin can be contacted at +1 312-919-3993 or merrickdresnin1@att.net

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.