Editorial Board   Guest Author

Mr. McCallen

Brian McCallen

Rancho San Lucas Golf Consultant, Rancho San Lucas

A native New Yorker, Brian McCallen is a writer and tourism consultant who divides his time between Cabo San Lucas and Stonington, Connecticut. He is a former Senior Editor at GOLF Magazine, where he worked for 16 years, creating several major franchises for the publication and establishing himself as one of the top golf and travel writers in the nation.

Mr. McCallen has also written three golf-travel books for Harry N. Abrams including Golf Resorts of the World, Top 100 Courses You Can Play and Golfs Best New Destinations. He has produced feature stories on numerous topics for leading magazines, newspapers and digital outlets for the past 40 years.

In additional to his freelance output, Mr. McCallen currently works as a consultant for development companies, hospitality firms and international resorts, including Rancho San Lucas. He also serves as a golf public relations representative for the Los Cabos Tourism Board. He first visited Los Cabos, Mexico in 1992 and still marvels at the region's unique geography, ideal climate and wonderful people. His favorite things to do in the area include golfing, dining and exploring various beaches. He also enjoys traveling, reading, writing and spending time with his family.

Mr. McCallen is skilled in media and communications, crisis communications, editing, feature writing, media relations and journalism. He previously held positions of Editorial Director at Destination Travel & Golf, Partner at The A Position, Partner at Attenta Group and Director of Communications at Landmark Land Company.  He is a proud graduate of Marquette University with a B.A. in Liberal Arts.

Please visit http://www.ranchosanlucas.com for more information.

Mr. McCallen can be contacted at +1 860-514-5011 or mccallen.bmc@gmail.com

Coming up in September 2020...

Hotel Group Meetings: Demand vs. Supply

It is a great time for hotel group meetings. It is expected that once again this sector will grow by 5-10% in 2020, partly due to the increasing value of in-person group meetings. Because people now spend so much time in front of their screens, face-to-face interactions have become a more treasured commodity in our modern world. Plus, the use of social media reinforces the value of engagement, discussion, conversation, and networking - all areas where group meetings shine. Despite this rosy outlook, there is a concern that demand for meetings far exceeds the supply of suitable venues and hotels. There are very few "big box" properties with 500-plus rooms and extensive conference facilities being built, and this shortage of inventory could pose a serious challenge for meeting planners. In addition to location concerns, the role of the meeting planner has also evolved significantly. Planners are no longer just meeting coordinators - they are de facto travel agents. Cultural interactions, local dining, experiential travel, and team-building activities are all now a part of their meeting mix. Plus, they have to cater to evolving tastes. Millennials are insisting on healthier venues and activities, and to meet their demands, hotels are making yoga breaks, fresh-pressed juices, plant-based diets, state-of-the-art gyms, and locally-sourced menus available. Millennials are also insisting that meeting venues practice Corporate Social Responsibility, which means upholding sustainable and ethical values; investment in the local community; health and well-being of employees; and general business practices that reflect being good citizens of the planet. Finally, there is a growing trend to merge meetings with other local events, such as music festivals, sporting events, and cultural attractions. The December Hotel Business Review will report on issues relevant to group meetings and will document what some hotels are doing to support this part of their operations.