Editorial Board   Guest Author

Mr. Price

Eric Price

Director, Commercial Studio, Lowney Architecture

Eric Price has more than 15 years of experience working on a wide variety of hospitality, retail, and commercial projects throughout the Bay Area. He believes improving our cities' density and livability is critical to creating sustainable land use patterns.

Mr. Price has worked within the City of Oakland for the past 12 years and feels a strong sense of connection within this urban environment. His projects near the rapidly changing Broadway Corridor range from the reuse of the old Firestone Building to the Jack London Square mixed-use retail project. He served as project architect for the award-winning Whole Foods Market near Lake Merritt and project manager for the rezoning and redevelopment of several parcels - now called The Orchards - in Walnut Creek. The Orchards is 24 acres and consists of over 200,000 square feet of retail space, approximately four acres of open space and a senior housing community project with more than 175 residences.

Through extensive practice in the hospitality, retail, and commercial arenas, Mr. Price has honed his expertise in all facets and phases of the design and construction process. His projects have required extensive environmental impact review (EIR) evaluation and certification, rezoning, mapping, and new utility and easement planning. Vertical projects have required coordination of ground improvements, complex loading and vehicular access requirements and complex building construction methods. He understands that the hallmark of exceptional retail and commercial design is that user experience is paramount.

Mr. Price received his Bachelor of Architecture from the University of Texas at Austin in 2000.

Please visit http://www.lowneyarch.com/ for more information.

Linkedin Profile: https://www.linkedin.com/in/eric-price-946997b/

Mr. Price can be contacted at +1 510-836-5400 or eric@lowneyarch.com

Coming up in September 2020...

Hotel Group Meetings: Demand vs. Supply

It is a great time for hotel group meetings. It is expected that once again this sector will grow by 5-10% in 2020, partly due to the increasing value of in-person group meetings. Because people now spend so much time in front of their screens, face-to-face interactions have become a more treasured commodity in our modern world. Plus, the use of social media reinforces the value of engagement, discussion, conversation, and networking - all areas where group meetings shine. Despite this rosy outlook, there is a concern that demand for meetings far exceeds the supply of suitable venues and hotels. There are very few "big box" properties with 500-plus rooms and extensive conference facilities being built, and this shortage of inventory could pose a serious challenge for meeting planners. In addition to location concerns, the role of the meeting planner has also evolved significantly. Planners are no longer just meeting coordinators - they are de facto travel agents. Cultural interactions, local dining, experiential travel, and team-building activities are all now a part of their meeting mix. Plus, they have to cater to evolving tastes. Millennials are insisting on healthier venues and activities, and to meet their demands, hotels are making yoga breaks, fresh-pressed juices, plant-based diets, state-of-the-art gyms, and locally-sourced menus available. Millennials are also insisting that meeting venues practice Corporate Social Responsibility, which means upholding sustainable and ethical values; investment in the local community; health and well-being of employees; and general business practices that reflect being good citizens of the planet. Finally, there is a growing trend to merge meetings with other local events, such as music festivals, sporting events, and cultural attractions. The December Hotel Business Review will report on issues relevant to group meetings and will document what some hotels are doing to support this part of their operations.