Editorial Board   Guest Author

Mr. Price

Eric Price

Director, Commercial Studio, Lowney Architecture

Eric Price has more than 15 years of experience working on a wide variety of hospitality, retail, and commercial projects throughout the Bay Area. He believes improving our cities' density and livability is critical to creating sustainable land use patterns.

Mr. Price has worked within the City of Oakland for the past 12 years and feels a strong sense of connection within this urban environment. His projects near the rapidly changing Broadway Corridor range from the reuse of the old Firestone Building to the Jack London Square mixed-use retail project. He served as project architect for the award-winning Whole Foods Market near Lake Merritt and project manager for the rezoning and redevelopment of several parcels - now called The Orchards - in Walnut Creek. The Orchards is 24 acres and consists of over 200,000 square feet of retail space, approximately four acres of open space and a senior housing community project with more than 175 residences.

Through extensive practice in the hospitality, retail, and commercial arenas, Mr. Price has honed his expertise in all facets and phases of the design and construction process. His projects have required extensive environmental impact review (EIR) evaluation and certification, rezoning, mapping, and new utility and easement planning. Vertical projects have required coordination of ground improvements, complex loading and vehicular access requirements and complex building construction methods. He understands that the hallmark of exceptional retail and commercial design is that user experience is paramount.

Mr. Price received his Bachelor of Architecture from the University of Texas at Austin in 2000.

Please visit http://www.lowneyarch.com/ for more information.

Linkedin Profile: https://www.linkedin.com/in/eric-price-946997b/

Mr. Price can be contacted at +1 510-836-5400 or eric@lowneyarch.com

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.