Editorial Board   Guest Author

Mr. Sabel

Torsten Sabel

Chief Operating Officer & Co-Founder, Customer Alliance

Torsten Sabel is Managing Director, Chief Operating Officer (COO) and co-founder of Customer Alliance, one of the European market leaders for Customer Experience Management and Online Reputation Management. In his role, Mr. Sabel is responsible for the operational business, human resources and corporate development. He also plays a key role in designing and implementing the corporate strategy as well as optimizing internal processes.

Customer Alliance helps companies, independent hotels and international chains worldwide to generate more reviews, increase their reputation score and automate the communication with their customers along the entire customer journey.

Mr. Sabel's passion for these topics originates in the hotel industry and runs like a red thread through his career path. While still at school, he decided to do an apprenticeship as hotel specialist at the Fairmont-Raffles-Swissotel in Berlin and New York City. He graduated in Business Administration with a specialization in Hospitality Management at the Zuyd University of Applied Sciences, Service Design at the Hong Kong Polytechnic University as well as International Marketing/Internet Technologies at the Maastricht University.

After graduating, Mr. Sabel decided to become an entrepreneur himself. Together with Moritz Klussmann, a school friend, he founded Customer Alliance in 2009. Today, the company employs around 100 team members and successfully serves more than 7.500 business customers in more than 35 countries.

In addition to his responsibilities at Customer Alliance, Mr. Sabel is Head of the Advisory Board of the Hospitality Sales and Marketing Association International (HSMAI) and he is a member of the German Hotel Association (Deutscher Hotelverband, IHA).

Please visit http://www.customer-alliance.com for more information.

Linkedin Profile: https://de.linkedin.com/in/torsten-sabel-9415256

Mr. Sabel can be contacted at +49 03076289000 or stv@customer-alliance.com

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.