Editorial Board   Guest Author

Mr. Sabel

Torsten Sabel

Chief Operating Officer & Co-Founder, Customer Alliance

Torsten Sabel is Managing Director, Chief Operating Officer (COO) and co-founder of Customer Alliance, one of the European market leaders for Customer Experience Management and Online Reputation Management. In his role, Mr. Sabel is responsible for the operational business, human resources and corporate development. He also plays a key role in designing and implementing the corporate strategy as well as optimizing internal processes.

Customer Alliance helps companies, independent hotels and international chains worldwide to generate more reviews, increase their reputation score and automate the communication with their customers along the entire customer journey.

Mr. Sabel's passion for these topics originates in the hotel industry and runs like a red thread through his career path. While still at school, he decided to do an apprenticeship as hotel specialist at the Fairmont-Raffles-Swissotel in Berlin and New York City. He graduated in Business Administration with a specialization in Hospitality Management at the Zuyd University of Applied Sciences, Service Design at the Hong Kong Polytechnic University as well as International Marketing/Internet Technologies at the Maastricht University.

After graduating, Mr. Sabel decided to become an entrepreneur himself. Together with Moritz Klussmann, a school friend, he founded Customer Alliance in 2009. Today, the company employs around 100 team members and successfully serves more than 7.500 business customers in more than 35 countries.

In addition to his responsibilities at Customer Alliance, Mr. Sabel is Head of the Advisory Board of the Hospitality Sales and Marketing Association International (HSMAI) and he is a member of the German Hotel Association (Deutscher Hotelverband, IHA).

Please visit http://www.customer-alliance.com for more information.

Linkedin Profile: https://de.linkedin.com/in/torsten-sabel-9415256

Mr. Sabel can be contacted at +49 03076289000 or stv@customer-alliance.com

Coming up in September 2020...

Hotel Group Meetings: Demand vs. Supply

It is a great time for hotel group meetings. It is expected that once again this sector will grow by 5-10% in 2020, partly due to the increasing value of in-person group meetings. Because people now spend so much time in front of their screens, face-to-face interactions have become a more treasured commodity in our modern world. Plus, the use of social media reinforces the value of engagement, discussion, conversation, and networking - all areas where group meetings shine. Despite this rosy outlook, there is a concern that demand for meetings far exceeds the supply of suitable venues and hotels. There are very few "big box" properties with 500-plus rooms and extensive conference facilities being built, and this shortage of inventory could pose a serious challenge for meeting planners. In addition to location concerns, the role of the meeting planner has also evolved significantly. Planners are no longer just meeting coordinators - they are de facto travel agents. Cultural interactions, local dining, experiential travel, and team-building activities are all now a part of their meeting mix. Plus, they have to cater to evolving tastes. Millennials are insisting on healthier venues and activities, and to meet their demands, hotels are making yoga breaks, fresh-pressed juices, plant-based diets, state-of-the-art gyms, and locally-sourced menus available. Millennials are also insisting that meeting venues practice Corporate Social Responsibility, which means upholding sustainable and ethical values; investment in the local community; health and well-being of employees; and general business practices that reflect being good citizens of the planet. Finally, there is a growing trend to merge meetings with other local events, such as music festivals, sporting events, and cultural attractions. The December Hotel Business Review will report on issues relevant to group meetings and will document what some hotels are doing to support this part of their operations.