Editorial Board   Guest Author

Ms. Nagy

Jennifer Nagy

President, jlnpr

Jennifer Nagy is a public relations pro with a passion for the travel industry. With more than ten years of executing global hospitality industry media and marketing campaigns, she has strong relationships with trade media and industry experts around the globe.

Ms. Nagy launched JLNPR Inc., a full-service PR and marketing agency that lives and breathes all facets of the travel tech industry - and the only PR agency that works only with travel tech clients.

From online travel agencies to revenue management systems, tablet-based aviation automation solutions to IFE technology, hotels to airlines and everything in between, Ms. Nagy uses her industry knowledge and experience to get clients noticed by media, influencers and potential customers -whenever possible, without the overused, often abused press release.

In April 2018, Ms. Nagy launched a new program, DIY.JLNPR, a division of JLNPR that supports and educates entrepreneurs, start-ups and small businesses on how to more effectively market - and sell - their tech product/service to hotels.

Registration is now open for DIY.JLNPR's first online course, PR That Closes Sales, in which Ms. Nagy empowers hospitality technology vendors by teaching them how to execute their own PR and content marketing campaigns, without the help of an expensive PR agency; students will learn the EXACT strategies that Ms. Nagy uses to boost her own clients' visibility, brand awareness and sales - and get step-by-step instructions on how to execute them. Find out more or pre-register at https://diy.jlnpr.com/.

Ms. Nagy is widely recognized as an expert in hospitality marketing, as evidenced by her columns in leading industry publications, including ehotelier, Hotel Business Review, Hotel-Online, EyeforTravel, 4Hoteliers, among others. She also writes about entrepreneurship, PR and marketing for The Huffington Post.

Please visit http://www.jlnpr.com for more information.

Ms. Nagy can be contacted at 786-420-1160 or jenn@jlnpr.com

Coming up in May 2019...

Eco-Friendly Practices: Corporate Social Responsibility

The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.