Editorial Board   Guest Author

Ms. Nagy

Jennifer Nagy

President, jlnpr

Jennifer Nagy is a public relations pro with a passion for the travel industry. With more than ten years of executing global hospitality industry media and marketing campaigns, she has strong relationships with trade media and industry experts around the globe.

Ms. Nagy launched JLNPR Inc., a full-service PR and marketing agency that lives and breathes all facets of the travel tech industry - and the only PR agency that works only with travel tech clients.

From online travel agencies to revenue management systems, tablet-based aviation automation solutions to IFE technology, hotels to airlines and everything in between, Ms. Nagy uses her industry knowledge and experience to get clients noticed by media, influencers and potential customers -whenever possible, without the overused, often abused press release.

In April 2018, Ms. Nagy launched a new program, DIY.JLNPR, a division of JLNPR that supports and educates entrepreneurs, start-ups and small businesses on how to more effectively market - and sell - their tech product/service to hotels.

Registration is now open for DIY.JLNPR's first online course, PR That Closes Sales, in which Ms. Nagy empowers hospitality technology vendors by teaching them how to execute their own PR and content marketing campaigns, without the help of an expensive PR agency; students will learn the EXACT strategies that Ms. Nagy uses to boost her own clients' visibility, brand awareness and sales - and get step-by-step instructions on how to execute them. Find out more or pre-register at https://diy.jlnpr.com/.

Ms. Nagy is widely recognized as an expert in hospitality marketing, as evidenced by her columns in leading industry publications, including ehotelier, Hotel Business Review, Hotel-Online, EyeforTravel, 4Hoteliers, among others. She also writes about entrepreneurship, PR and marketing for The Huffington Post.

Please visit http://www.jlnpr.com for more information.

Ms. Nagy can be contacted at 786-420-1160 or jenn@jlnpr.com

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.