Editorial Board   Guest Author

Ms. Nagy

Jennifer Nagy

President, jlnpr

Jennifer Nagy is a public relations pro with a passion for the travel industry. With more than ten years of executing global hospitality industry media and marketing campaigns, she has strong relationships with trade media and industry experts around the globe.

Ms. Nagy launched JLNPR Inc., a full-service PR and marketing agency that lives and breathes all facets of the travel tech industry - and the only PR agency that works only with travel tech clients.

From online travel agencies to revenue management systems, tablet-based aviation automation solutions to IFE technology, hotels to airlines and everything in between, Ms. Nagy uses her industry knowledge and experience to get clients noticed by media, influencers and potential customers -whenever possible, without the overused, often abused press release.

In April 2018, Ms. Nagy launched a new program, DIY.JLNPR, a division of JLNPR that supports and educates entrepreneurs, start-ups and small businesses on how to more effectively market - and sell - their tech product/service to hotels.

Registration is now open for DIY.JLNPR's first online course, PR That Closes Sales, in which Ms. Nagy empowers hospitality technology vendors by teaching them how to execute their own PR and content marketing campaigns, without the help of an expensive PR agency; students will learn the EXACT strategies that Ms. Nagy uses to boost her own clients' visibility, brand awareness and sales - and get step-by-step instructions on how to execute them. Find out more or pre-register at https://diy.jlnpr.com/.

Ms. Nagy is widely recognized as an expert in hospitality marketing, as evidenced by her columns in leading industry publications, including ehotelier, Hotel Business Review, Hotel-Online, EyeforTravel, 4Hoteliers, among others. She also writes about entrepreneurship, PR and marketing for The Huffington Post.

Please visit http://www.jlnpr.com for more information.

Ms. Nagy can be contacted at 786-420-1160 or jenn@jlnpr.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.